Palm is delighted to be the travel PR agency for Mollie’s (mollies.com), the brand new, affordable hotel and diner concept, designed by Soho House. Mollie’s is on a mission to transform affordable travel by rolling out its own distinctive and disruptive ‘budget-luxe’ offering, starting with the opening of its second site in Cribbs Causeway, Bristol, in July 2021.
The brand launched in 2019 with a Motel, Diner & Drive-Thru in Buckland, Oxfordshire. Palm manages the public relations and influencer marketing for the Bristol launch, which follows a £15 million investment in the property and will be followed by a third, larger hotel and dining concept in the former Granada TV Studios in Manchester city centre in 2022 with Soho House located above Mollie’s on the building’s top floors. A further ten locations have already been earmarked as part of the immediate expansion plan.
Mollie’s aims to transform and disrupt affordable travel through the creation of a new ‘budget-luxe’ sector by curating stylish, yet affordable, stays. From just £50.00 for a double room per night, guests will enjoy cool, contemporary, comfortable interiors exclusively designed by Soho House, a fun atmosphere, destination dining, personable service, luxury touches and innovative tech.
The brand has launched with its roadside motel and city centre concepts but will expand into multiple types of locations with new and exciting venues across the UK and longer-term, internationally.
An independent British brand, Mollie’s is backed by majority shareholder Javad Marandi OBE (Soho Farmhouse, The Conran Shop, Anya Hindmarch and Emilia Wickstead) with co-shareholders David Elghanayan (Nema Strategic Land and Nema Capital LLP) and CEO Darren Sweetland (Soho House, Tesco Plc). Originally the brainchild of Nick Jones MBE (Founder & CEO of Soho House), Mollie’s is now exclusively designed by the Soho House interiors team.
Mollie’s is led by CEO Darren Sweetland (former EMEA Finance Director of Soho House and Commercial Finance at Tesco PLC). His combination of commercial and financial experience at Tesco PLC and the exclusive, global private members’ club, Soho House, with its focus on innovation, creativity and community, gives him the perfect expertise to drive Mollie’s mission forward and make it a true disruptor between traditional value and luxe hotel categories.
Sweetland says: “We believe Mollie’s has the potential to forge a new type of travel, one that pushes the boundaries on traditional views of a budget stay and creates truly memorable experiences. We have high hopes that it will quickly become Britain’s favourite stopover.
“There is a space in the market for more luxury, low-budget stays, and we are filling it with style, character, sophistication and comfort. A market historically filled with traditional low-cost hotels will now have a new brand that exudes class in every detail.
“Mollie’s marks a new era of positivity for the UK hospitality sector, bringing employment, growth and energy to the market, with a raft of exciting openings planned across the country.”
Rooms are available from £50.00 for a Double Room and can be booked via the Mollie’s website at mollies.com
Get in touch with the Palm hotel PR team to find out more: firstname.lastname@example.org
Find out what industry press has to say about Mollie’s here: