Emily Keogh


Emily Keogh is an award-winning entrepreneur, start-up champion and innovator specialising in creative strategy for the Travel & Hospitality and Food & Drink sectors. A passionate advocate for creativity, she launched the ‘Palm Academy of Disruption’ incubator at the agency, and was shortlisted as PRCA’s “Consultancy Head of the Year”. A Cambridge University graduate from all-female college Newnham, Emily supports gender equality & women in business.

Liam Keogh


Liam Keogh is PR specialist with nearly 20 years’ experience in the communications industry. As a Co-Founder of Palm, he has led comms strategies for industry-leading food and drink businesses and the biggest hospitality brands in the world. In 2023 he was named the “Outstanding Professional” of the PR industry by the PRCA, he was shortlisted as the “Consultancy Head of the Year” in the PRCA National Awards and was named by PR Week as one of the 30 under 30 future stars of the PR industry.

Jake Evans

Account Executive

Since joining Palm in 2021 Jake has built up strong experience in PR and Communications, having worked extensively across the agency’s Hospitality and Travel division on accounts, including Mama Shelter London, Nobu Hotel London Shoreditch and Mollie’s among others.

Kara Buffrey

Account Director

Kara has a wealth of PR experience spanning Hospitality and Travel. She has worked with both international brands, like Papa John’s, and UK businesses, including the Macdonald hotel group. Commercially minded and KPI-driven, Kara is passionate about her clients and always delivers real-world results for their businesses.

Kate Downie

Associate Director

Kate has over 10 years’ experience in hospitality and travel communications, specialising in restaurants and hotels. She has run campaigns for a huge number of chefs, brands and establishments across the luxury and casual sector both in the UK and internationally, including: Nobu, Ennismore, Hilton, Mandrake, The Ritz London; Four Seasons Hotel London at Park Lane; Exclusive Hotels Group; Brasserie Blanc; Rhubarb Hospitality Collection (Sky Garden); Savage Garden (top of Hilton Tower Hill) and Drake & Morgan, allowing her to have built a little black book of press contacts.

Helena Walsh

Creative Director

Having spent nearly a decade at Palm developing her expertise in creative campaign execution, Helena now spends her time forging new partnerships with some of the most exciting names in the industry - all supported by a love for media trends, food, drink and travelling.

Hayley Porter

Account Director and Brand/ Business Development Manager

Hayley has in-depth knowledge of the media landscape and a passion for driving creative and meaningful coverage for the brands she represents. Her campaigns combine an expertise in the F&B sector and understanding of her clients’ commercial objectives.

Rose Olive

Associate Director

Rose has worked in consumer PR since 2007, boasting a wealth of experience looking after a range of clients, including Young’s Seafood, Higgidy, Pukka Pies and wagamama. She is passionate about client relationships and delivering meaningful results for brands, and is part of the leadership team at the agency.

Becky Hart

Junior Account Manager

Becky has several years’ experience in Consumer PR and influencer marketing, and brings with her a personal love of food and drink, huge enthusiasm for driving media relations, and a passion to secure outstanding coverage for her clients.

Kia McKee

Senior Account Executive

Kia moved from an in-house role to join the Hospitality and Travel division at Palm. She is experienced in both PR and wider marketing and has a particular specialism in influencer marketing and how brands can use Digital media to engage consumers.

Rocky Rickhards

Office Manager

Having studied design and worked in Hospitality PR ahead of joining the agency, Rocky brings organisation prowess and an open-minded approach to his wide scope of responsibilities at Palm.

Amy Geromilich

Account Executive

Amy joined Palm following a year’s apprenticeship in travel and luxury lifestyle PR. She brings with her a strong passion and desire to represent trendsetting brands and applies this to her diverse hospitality client portfolio at Palm.

Charley Holyoak

Junior Account Manager

Charley has several years’ experience in PR and wider marketing, working across a range of big brand names. Charley brings with her passion for media relations and helping clients stand out from the crowd by securing meaningful and creative coverage.

Carolina Giannetti

Senior Account Executive

Carolina has eight years’ experience in consumer, travel and lifestyle PR, with extensive knowledge of the European market. She’s worked with a number of key travel and hospitality clients including The Mandarin Oriental Hotel Group and Tourism Australia. She’s passionate about account management and securing Tier A coverage.

Charlotte Grove

Senior Account Executive

Charlotte joined the Palm team with experience in both Consumer and Trade PR and with extensive knowledge of the Food & Drink industry, having represented Yakult, Mission and Moofree among others. She has a passion for and expertise in everything food, drink and wellbeing and uses this to achieve great coverage for clients and build media relations.

Taryn Connolly

Account Director

Taryn has worked in PR for 7 years and has a wealth of experience, both across Food & Drink and Hospitality PR. During her time, Taryn has worked with big-name clients including Yakult, Mission Wraps, Twickenham Stadium, Somerset House, Sadlers Wells, Lord’s Cricket Ground and more. With passion and expertise across media relations, influencer strategies and event management, she loves nothing more than to get the under the skin of brands to help deliver quality coverage, while at the same time, building authentic and trusted relationships with both clients and media alike.

Bethany Smedley

Creative Director

Bethany is passionate about creativity, building meaningful strategic partnerships, and discovering long-lasting relationships. She has an in-depth knowledge of e-commerce, commercial objectives, and brand management. She has worked on global brands with significant cultural capital, from adidas, ASOS and BESTSELLER, and the marketplace platform Contact Creatives. This wider brand experience informs her creative campaigns in the Food, Drink, Hospitality & Travel spheres.

Charlotte Carter

Account Director

Charlotte has years of experience, working in food and drink PR across both trade and consumer campaigns. She’s passionate about food, particularly baking, and loves learning about delivering campaigns that meet her clients’ needs and executing creative ideas. She delivered an escape room for KETTLE Chips, and has headed up campaigns for supermarket brands Odysea, HYKE Gin and Guittard Chocolate. She’s worked on The Spanish Olive Festival for the Spanish Olive Board and directed a three-day food festival in Ireland for the Normandy Tourist Board.

Becca Vord Nielsen

Relationships, People and Culture Director

Rebecca is dedicated to nurturing the positive environment Palm is proud to have built over the past 10+ years. She is passionate about work culture, staff development and progression. As part of the leadership team Becca helps Palm to stay at the forefront of their staff wellbeing vision and remain workplace leaders.

Georgia Bell

Junior Account Manager

Georgia has several years’ experience in Consumer and Trade PR having represented Tyrells, Echo Falls, Baileys Chocolate, and TREK among others. With a personal love of all things food and drink, she is full of enthusiasm for driving media and influencer relations and has a passion to secure outstanding coverage for her clients.

Pippa Eke

Senior Account Director

Pippa has several years’ experience managing integrated PR and marketing campaigns, predominantly in the fresh produce sector. Her portfolio includes working with grower/trade associations, embassies and F&B brands. Pippa is passionate about food and drink and going above and beyond for her clients.