Emily Keogh


Emily Keogh is an award-winning entrepreneur, start-up champion and innovator specialising in creative strategy for the Travel & Hospitality and Food & Drink sectors. A passionate advocate for creativity, she launched the ‘Palm Academy of Disruption’ incubator at the agency, and was shortlisted as PRCA’s “Consultancy Head of the Year”. A Cambridge University graduate from all-female college Newnham, Emily supports gender equality & women in business.

Jake Evans

Senior Account Executive

Since joining Palm in 2021 Jake has built up strong experience in PR and Communications, having worked extensively across the agency’s Hospitality and Travel division on accounts, including Mama Shelter London, Nobu Hotel London Shoreditch and Mollie’s among others.

Kate Downie

Associate Director

Kate has over 13 years’ experience in hospitality and travel communications, specialising in restaurants and hotels. She has run campaigns for a huge number of chefs, brands and establishments across the luxury and casual sector both in the UK and internationally, including: Nobu; Ennismore; Hilton; Hyatt; The Mandrake; The Ritz London; Great Northern Hotel; Four Seasons Hotel London at Park Lane; Los Cabos Tourism Board; Brasserie Blanc; Rhubarb Hospitality Collection (Sky Garden) to name a few; allowing her to have built a little black book of press contacts and a wealth of experience. At Palm, Kate leads the Hospitality & Travel Division.

Helena Walsh

Creative Director

Having spent nearly a decade at Palm developing her expertise in creative campaign execution, Helena now spends her time forging new partnerships with some of the most exciting names in the industry - all supported by a love for media trends, food, drink and travelling.

Hayley Porter

Account Director and Brand/ Business Development Manager

Hayley has in-depth knowledge of the media landscape and a passion for driving creative and meaningful coverage for the brands she represents. Her campaigns combine an expertise in the F&B sector and understanding of her clients’ commercial objectives.

Kia McKee

Junior Account Manager

Kia moved from an in-house role to join the Hospitality and Travel division at Palm. She is experienced in both PR and wider marketing and has a particular specialism in influencer marketing and how brands can use Digital media to engage consumers.

Rocky Rickhards

Junior Account Executive

Having studied design and worked in Hospitality PR ahead of joining the agency, Rocky brings organisation prowess and an open-minded approach to his wide scope of responsibilities at Palm.

Amy Geromilich

Senior Account Executive

Amy joined Palm following a year’s apprenticeship in travel and luxury lifestyle PR. She brings with her a strong passion and desire to represent trendsetting brands and applies this to her diverse hospitality client portfolio at Palm.

Charley Holyoak

Junior Account Manager

Charley has several years’ experience in PR and wider marketing, working across a range of big brand names. Charley brings with her passion for media relations and helping clients stand out from the crowd by securing meaningful and creative coverage.

Charlotte Grove

Junior Account Manager

Charlotte joined the Palm team with experience in both Consumer and Trade PR and with extensive knowledge of the Food & Drink industry, having represented Yakult, Mission and Moofree among others. She has a passion for and expertise in everything food, drink and wellbeing and uses this to achieve great coverage for clients and build media relations.

Bethany Smedley

Creative Director

Bethany is passionate about creativity, building meaningful strategic partnerships, and discovering long-lasting relationships. She has an in-depth knowledge of e-commerce, commercial objectives, and brand management. She has worked on global brands with significant cultural capital, from adidas, ASOS and BESTSELLER, and the marketplace platform Contact Creatives. This wider brand experience informs her creative campaigns in the Food, Drink, Hospitality & Travel spheres.

Georgia Bell

Account Manager

Georgia has several years’ experience in Consumer and Trade PR having represented Tyrells, Echo Falls, Baileys Chocolate, and TREK among others. With a personal love of all things food and drink, she is full of enthusiasm for driving media and influencer relations and has a passion to secure outstanding coverage for her clients.

Petra Aranda

Client Director

Petra has spent the last 12 years or so working at hospitality and travel focused communications agencies in London, with a few years in Madrid too, promoting Spain as a luxury travel destination. She has been lucky enough to look after the reputations of some incredibly inspiring chefs as well as some brilliant F&B brands. It’s given Petra so much respect for the hospitality industry, and she's excited to join Palm PR as client Director looking after some of the world’s best hotels, restaurants, and destinations.

Clem Donohoe

Account Director

Originally hailing from Australia, Clem has been lucky enough to work on some of the biggest names in the food, drink, lifestyle and entertainment sectors. She brings a wealth of knowledge executing consumer and trade campaigns, including for the likes of The Walt Disney Company, Peroni, Häagen-Dazs, Nobu Melbourne and Ardbeg Whisky. On the weekends you'll find her testing a new recipe (or seven) and hosting dinner parties for family and friends.

Gabriella Kounnis

Account Executive

Gabriella joins Palm after completing a range of internships, representing clients across the luxury lifestyle, F&B, travel and immersive sectors. She is on the ball with all media moves and top tier influencers and stays in the know of the best places to see and be seen.