With clean-eating fast becoming the new social norm, sales of healthy and all-natural snacks continue to soar. Health food companies are thriving, with an 18.2% increase in sales of healthy snacks, including yoghurts, juices and dried fruit since 2011. It is therefore no surprise that there has been a significant drop in the sales of confectionary, crisps and other unhealthy snack foods, with the industry seeing a 4.2% drop in sales over the past 5 years. Convenience is increasingly becoming a growing demand and is shaping the food and drink industry. Consumers are continually seeking products which offer health benefits but can also be incorporated within the busy lifestyles or enjoyed on this go.
At Palm PR we work with a number of disruptive brands that are successfully redefining the healthy snack market for the modern, health-conscious consumer. For example, CO YO, the UK’s first coconut milk yoghurt, includes a whole coconut in every 100g of the yoghurt, making it the most delicious way to enjoy the exceptional health and beauty benefits of this miraculous drupe. The range is gluten free, diary free and refined sugar free and doesn’t add any artificial colours, flavours, preservatives, or added sugar ensuring its family or products remain an all-natural delicious treat. A recent Euromonitor poll has found that 47% of consumers prefer to eat food with little or no added sugar and CO YO offers shoppers a delicious refined sugar free alternative in a total of seven different flavours including chocolate and salted caramel. To meet the growing demand for convenience products, CO YO has just launched the UK’s first diary free split pot yoghurt, offering those on a vegan or dairy free lifestyle a delicious and convenient on the go breakfast or lunch time snack option. Each pot comes complete with a spoon so can be enjoyed anywhere.
Palm PR has also just
helped launch the UK’s first and only whole vegetable blend brand Roots Collective. Made from over 80% pure veggies with no added
juice, Roots Collective has redefined the on-the-go savoury snack market with a
totally new and fresh offering with a super clean raw ingredient deck. A more substantial rival to the green-juice
trend, not only can it be enjoyed straight from the bottle, but can also be
used as a salad dressing, sauce, heated up and eaten as a soup, or even used as
part of a recipe.
Palm PR’s family of disruptive food and drink brands offer a contribute to
maintaining a balanced diet, whilst still having the convenience that is
generally associated with less healthy pre-packaged snack foods. As long as
health conscious consumers are looking to shun sweet and sugary snacks in
search of a healthy and nutritious alternative, we can see a bright future for
clean and naturally produced snack-food brands.