Integrated Comms Agency Expands into New Market to Grow Client Base and Build on F&B Health Experience
Palm (www.palm-pr.com), the award-winning Food, Drink, Hospitality and Travel communications agency, is launching Palm Well, a new agency division focusing on the fitness, health and wellness sector.
This will be the agency’s first move into a new market since the company was launched 11 years ago by sibling Founders, Emily and Liam Keogh. The launch of Palm Well will enable the business to broaden its client base and service a new range of brands, from gyms and apps to fitness apparel, and everything in between.
Palm’s Founders’ ambition is to have the new division generating a third of the business’ revenue by the end of 2022. They believe this is the natural expansion point for the agency, given the wealth of experience Palm has accrued working with a huge number of wellness and health-centric clients, including Jonny Wilkinson’s No 1 Kombucha, Moving Mountains, the UK’s first plant-based meat brand, and the award-winning Bio-tiful Dairy.
Palm Co-Founder, Emily Keogh, says, “We are so excited to be launching Palm Well, at a time when consumer focus is on health and wellness more than ever before. It is a natural progression for the agency, as we have proven expertise in this sector within the food and drink category.”