Palm and 8th Floor are travel and hospitality experts with decades of experience in the industry – and a personal, passionate drive to get businesses open and thriving again.

They have launched an entirely new 360-degree service for the hotel sector in response to the current crisis, hand-picking the best individuals and companies to ensure every need is covered in reopening and beyond.

This new community of industry insiders – ‘The Recovery Collective’ – is coming together for the first time, to provide a comprehensive offering of targeted solutions to accelerate hotel recovery post-lockdown.

The objective of ‘The Recovery Collective’ is to successfully re-open hotels and return revenue to businesses, whilst protecting staff, customers and the brand.

With an acknowledgement that internal resources may be limited at this time, ‘The Recovery Collective’ will become a true extension of an hotel’s in-house team, plugging into requirement gaps, and providing an accessible and effective way to plan and implement strategy for recovery.

Services include:

  • Sales, marketing & revenue representation and commercial consultancy
  • Communications, PR & Digital services
  • Back & Front of House hospitality operations
  • Commercially viable food & beverage operations
  • Immersive video and digital content to showcase hotel rooms and spaces remotely
  • Health & Safety consultancy
  • Covid compliant solutions, design-led screens, social distancing mats, signage and sanitiser stations

Ben Couldridge, Co-Founder of 8th Floor says: “Our 8th Floor team has over 100 years of combined sales, marketing and revenue experience in the hotel sector and so we have a true passion to support the industry to recover in the best way, and as quickly as possible.

“With this in mind, we wanted to create a collective of the best in the industry, that would allow hotels to simply cherry-pick the services they most needed, without having to go to multiple points.

“We have allowed a great deal of flexibility and hotels can simply choose from an easy ‘menu’ of services to align with what is needed most.”

“This is the time to redefine your commercial strategy with effective & proactive actions to a wider audience, move market share with strategic support whilst boosting your brand awareness and above all growing revenues and giving you the edge over your competitors.”

Emily Keogh, Co-Founder of award-winning communications agency Palm says: “It is truly a time for the industry to pull together, to pool talent and resource in order to rebuild consumer trust and enable economic recovery and resilience in the right way.  

“We have invested significant resource into researching other Covid markets and analysing the UK market’s needs. As a result, we are confident that The Recovery Collective will accelerate recovery in two ways: by providing a speedy trouble-shooting service, alongside strategy and implementation for longevity.”

Ella de Beer, Owner of Ella de Beer Ltd says: “We have seen our industry face adversity in numerous forms historically, we know it will it return better and stronger. We are excited to be a part of The Recovery Collective and support hoteliers, restaurateurs and operators move out of Lockdown and towards the future.” 

Palm is an award-winning Hospitality & Travel communications agency that has been established and working with leading hotel businesses for more than a decade. The consultancy’s integrated communications approach, across PR and Digital, will drive real results for each business.

8th Floor was founded by a team of industry experts with over 100 years of combined experience in global, regional and on-property sales, marketing & revenue.

8th Floor is not just another hotel representation company – rather than focusing on one market or one country 8th Floor covers all market segments with a European and Global reach, offering unique insights.  Along with an unmatched diverse database, 8th Floor has the ability to deliver tangible ROI in line with hotel expectations.

Ella de Beer Ltd is a hospitality and retail operations consultancy with more than 20 years’ experience working for leading brands such as Iconic Luxury Hotels, Exclusive Hotels, Nobu and Sofitel. With laser focus on the people, they draw on their experience to create authentic restaurant experiences, optimise profit margins, reduced their staff turnover and maximising productivity and engagement.  

Virtually Be There is a creative technology company specialising in bespoke digital software and immersive content creation. Started by a team of skilled coders and creatives, the company’s core value is to push the boundaries of virtual and augmented reality for the purpose of showcasing luxury items and far away destinations.

VBT has grown into a multi-discipline company able to plan and build end to end software solutions for luxury brands wanting to engage and immerse their audience whilst adding value to their sales and marketing strategy.