Clubhouse is being billed as a new social media sensation. It is an invitation only platform that features audio chatrooms where users can listen to live conversations and raise their ‘hand’ to ask permission to contribute.
The big draw is that it provides access to live discussions between incredibly high profile individuals. Users include Drake and Oprah, and there have been conversations and contributions from the likes of Elon Musk and Mark Zuckerberg.
The platform was launched in March 2020 by Stanford and Google alumni and already has three million users and an apparent $1 billion valuation.
For business leaders it offers an exciting opportunity to connect and hear directly from the world’s most successful individuals.
For brands, there is huge potential. Many have seen how brands have enjoyed incredible results from being an early entrant into the world of TikTok. Replicating that approach on Clubhouse could have huge benefits whilst the platform is in its infancy.
The stellar growth of podcasting has shown the potential of audio content, and Clubhouse provides an opportunity and a platform to develop this type of content, in much the same way that Instagram did for photography and videography.
As with all social media, it allows brands to connect directly to consumers. But Clubhouse perhaps offers an edge on connecting brands with other brands, Founders with Founders and brands with celebrities and influencers.
In short, brands should get in now and start to build their understanding of the platform. With the potential to host events and build business networks, there’s a lot for companies to become excited about.