What is Jonny Wilkinson’s No 1 Kombucha?
No.1 Living is an innovative British brand that puts health and wellbeing first and is committed to making a living diet accessible for everyone.
What was the mission?
Announce the launch of Jonny Wilkinson’s No.1 Living brand to both UK media and consumers, positioning the brand as a market leader, driving sales at key stockists to support the business’ growth strategy, establishing Jonny Wilkinson as a meaningful founder of the brand, and educating a mainstream audience on what kombucha is and the benefits of drinking it.
Converting sales through smart targeting
Social media hit these consumers at the same time, making sure it reached individuals located within a mile radius of relevant stores, reinforcing the messages in the PR campaign to drive sales.
Business Results
Pieces of coverage were secured across Consumer, Business and Trade media titles, and on influential Influencer platforms, with highlights including:
Demographically-aligned accounts were reached, on Digital, Palm’s targeted advertising content.
Some of our Press Results
- – The Grocer Magazine
- – Daily Mail
- – Mail Online
- – The Telegraph Magazine
- – Independent Online
- – The Guardian
- – Daily Mirror Online
- – The Express Online
- – Daily Star
- – The Sun On Sunday
- – Sunday Express S Magazine
- – Sainsbury’s Magazine
- – Balance Magazine
- – Chat Magazine
- – Closer Magazine
- – Muscle & Fitness Magazine
- – About Time Magazine Online
- – Plant Based Magazine
- – Vegan Food & Living Magazine
- – Vegan Living Magazine
- – Healthy Food Guide Magazine
What the client said:
Jonny Wilkinson, Founder
“A great campaign that really got the message about the benefits of a living diet out there.”
Tim Lennox, CEO
“Palm’s integrated launch campaign for No.1 Living worked to quickly establish the brand in the minds of consumers, achieving strong coverage in a wealth of our ‘most wanted’ titles.”