Who Are Moving Mountains
Moving Mountains are one of the UK’s leading innovators in the food & drink industry amongst the plant-based scene
What Was The Mission?
Establish the brand as one of the UK’s leading innovators in the food & drink industry and secure stockists for the burger
What Did We Do?
Announced the concept and arrival of the UK’s first meatless ‘bleeding’ burger leading plant-based innovation into unimagined territory to National, Consumer and Trade press
Secured a restaurant partnership with plant-based institution Mildreds to be the first to launch and sell the burger to the public
Launch events: an influencer ‘first taste in the world’ event with early adopters and a traditional press night the week before the public opening
Hosted one-on-one burger reviews, driving endorsement post-launch
Founder profile coverage to cement category leadership
98 pieces of press coverage throughout the four month launch campaign // 8 national newspapers included launch news and video content // Shortlisted for a PRCA Dare Award // 3,214,199,276 combined media coverage audience for launch //
11,000 social media followers in 4 months // 3.5 million followers viewed social media launch content // 1,000 UK sites now list Moving Mountains on their menu //