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Palm Expands Spanish Luxury Property Portfolio

Palm Expands Spanish Luxury Property Portfolio

We are delighted to announce Palm appointment by Kimpton Vividora Barcelona, the five-star boutique hotel nestled in the heart of the city’s historic Gothic Quarter. The win marks another significant step in our continued growth within Europe’s luxury travel and hospitality sector. It also further strengthens our partnership with the Kimpton brand in Spain.

The appointment follows our successful work with Kimpton Aysla Mallorca, making Kimpton Vividora Barcelona the agency’s second Kimpton property in Spain. Together, the two appointments underscore Palm’s expertise within the luxury lifestyle space and its ability to deliver creative, culturally attuned communications across key international destinations.

Selected through a non-competitive pitch process, and based on our existing work with Kimpton properties, we have been tasked with delivering a fully integrated strategic communications programme for Kimpton Vividora Barcelona. The brief spans Trade and Consumer PR, brand storytelling, creative campaign development and influencer engagement, with a focus on elevating the hotel’s position as one of Barcelona’s most design-forward and sophisticated luxury lifestyle destinations.

At the heart of the strategy is Kimpton Vividora’s distinctive sense of place. Located among the winding streets of the Gothic Quarter, the hotel is deeply connected to Barcelona’s artistic, cultural and culinary identity. Our strategy will spotlight the property’s design-led interiors, destination dining and warm, intuitive service, all hallmarks of the Kimpton experience, while bringing its local-first ethos to life for UK and global audiences.

Emily Keogh, Founder of Palm, comments:
“We are delighted to welcome Kimpton Vividora Barcelona to Palm’s growing international portfolio. This is a standout destination — a hotel that truly embodies Barcelona’s creative spirit while delivering intuitive, warm-hearted service. We’re incredibly proud to partner with such a brilliant team to help amplify this next chapter of growth and to bring the property’s story to both UK and global travellers.”

The appointment builds on Palm’s expanding roster of luxury travel and hospitality clients, which includes Kimpton Aysla Mallorca, St. Pancras London, The Headland in Cornwall, The Feathers in Woodstock, Mollie’s, and Hilton London Bankside, among others. Each partnership reflects Palm’s commitment to working with brands that place experience, design and storytelling at their core.

As the media and travel landscapes continue to evolve, we remain focused on helping brands navigate change with clarity, creativity and confidence through fully integrated PR and digital strategies.

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“Palm’s quality over quantity KPI approach has meant that the brand has been well represented amongst its competition across national consumer and trade media and they are a very professional and friendly extension of my team.” “Palm has a clear system to ensure transparency on output and results, which is refreshed and evaluated every quarter.” “Palm is the only PR agency in the hotel and travel sector that understands the commercial needs of our business and delivers tangible results” “Five stars! Palm is always organized and professional but also flexible when required” "We like the way Palm works with clear reporting structures and measurement targets so that we are clear on outcomes." “I have worked with Palm for a number of years and have no hesitation in recommending them as a communications firm that deliver results. Palm’s KPI system is transparent: results delivered are clear and meaningful.
Their approach is strategic and covers a broad range of media, from corporate profiling and news to consumer lifestyle, trends and specialist media. They are supportive and personable: an invaluable extension to my team.”
“Palm feel like an extension of our team. Strategic, proactive and genuinely lovely to work with, they’ve helped shaped our story, secured brilliant coverage and kept momentum going. They understand our brand instinctively, bring creative ideas to the table, and execute them quickly. Their support has been crucial in building awareness and driving bookings for The Feathers, and they make the whole process a pleasure.” “Palm are a highly professional and reliable partner. They have a clear understanding of the hospitality sector and consistently deliver results that align with our commercial objectives. The team is organised, strategic, and transparent in their approach, providing regular updates and reporting. They are a pleasure to work with and a valuable extension of our team.” "Working with Palm has been invaluable for Kimpton Aysla Mallorca. The team’s knowledge of the media landscape is exceptional, and they consistently secure high-quality coverage across both national and leading consumer titles. They offer sound, strategic advice and the quarterly structured KPI system ensures they deliver against our business needs. More than that, they feel like a true extension of our team — collaborative, supportive, and a joy to work with.”
Placeholder Image mama shelter black logo transparent background The Varsity Hotel and Spa the varsity logo landmark testimonial landmark image black logo transparent background moving mountains testimonial Moving Mountains logo image joe and seph popcorn Joe and Sephs brown logo mollies black logo transparent background The feathers restaurant feathers logo Kimpton Hotel Mallorca outside KIMPTON AYSLA
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