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Palm Expands Spanish Luxury Property Portfolio

Palm Expands Spanish Luxury Property Portfolio

We are delighted to announce Palm appointment by Kimpton Vividora Barcelona, the five-star boutique hotel nestled in the heart of the city’s historic Gothic Quarter. The win marks another significant step in our continued growth within Europe’s luxury travel and hospitality sector. It also further strengthens our partnership with the Kimpton brand in Spain.

The appointment follows our successful work with Kimpton Aysla Mallorca, making Kimpton Vividora Barcelona the agency’s second Kimpton property in Spain. Together, the two appointments underscore Palm’s expertise within the luxury lifestyle space and its ability to deliver creative, culturally attuned communications across key international destinations.

Selected through a non-competitive pitch process, and based on our existing work with Kimpton properties, we have been tasked with delivering a fully integrated strategic communications programme for Kimpton Vividora Barcelona. The brief spans Trade and Consumer PR, brand storytelling, creative campaign development and influencer engagement, with a focus on elevating the hotel’s position as one of Barcelona’s most design-forward and sophisticated luxury lifestyle destinations.

At the heart of the strategy is Kimpton Vividora’s distinctive sense of place. Located among the winding streets of the Gothic Quarter, the hotel is deeply connected to Barcelona’s artistic, cultural and culinary identity. Our strategy will spotlight the property’s design-led interiors, destination dining and warm, intuitive service, all hallmarks of the Kimpton experience, while bringing its local-first ethos to life for UK and global audiences.

Emily Keogh, Founder of Palm, comments:
“We are delighted to welcome Kimpton Vividora Barcelona to Palm’s growing international portfolio. This is a standout destination — a hotel that truly embodies Barcelona’s creative spirit while delivering intuitive, warm-hearted service. We’re incredibly proud to partner with such a brilliant team to help amplify this next chapter of growth and to bring the property’s story to both UK and global travellers.”

The appointment builds on Palm’s expanding roster of luxury travel and hospitality clients, which includes Kimpton Aysla Mallorca, St. Pancras London, The Headland in Cornwall, The Feathers in Woodstock, Mollie’s, and Hilton London Bankside, among others. Each partnership reflects Palm’s commitment to working with brands that place experience, design and storytelling at their core.

As the media and travel landscapes continue to evolve, we remain focused on helping brands navigate change with clarity, creativity and confidence through fully integrated PR and digital strategies.

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