Dry January Challenge

Body and Mind Botanicals (www.bodyandmindbotanicals.com,), the British brand founded by a team of cannabis experts on a mission to bring the incredible health and wellbeing benefits of legal cannabis to as many people as possible, is encouraging individuals to swap out alcohol for cannabis tea this Dry January through its Dry January Challenge.

Throughout the month, people who are doing the Body and Mind Botanicals Dry January Challenge, will be able to redeem a 25% discount when they purchase the Body and Mind Botanicals’ award winning Organic Cannabis Tea from the brand’s website using the code DRYJAN25, if they document their experience of drinking Cannabis Tea and tag @bmbotanicals.

Palm is delighted to be working with Body and Mind Botanicals and managing its diverse PR campaigns and communications strategy. This initiative is a great way to support Dry January!

Dry January is run by the charity Alcohol Change UK and is a one month challenge in which millions of people across the UK give up alcohol throughout the month of January, with benefits including boosting energy, supporting wellbeing and taking control of drinking alcohol throughout the year1.

Body and Mind Botanicals’ award winning Organic Cannabis Tea is designed to support wellbeing, relieve stress and anxiety and to deliver the intrinsic health and wellbeing benefits of legal cannabis, all without the high. It is available to order online via the brand’s website and can be delivered directly to consumers’ doorsteps throughout Dry January.

The Cannabis can be enjoyed throughout the day, whether first thing in the morning, as a restorative mid-afternoon beverage, or in the evening to wind down before bed. Unlike many brands that sell processed CBD products, Body and Mind Botanicals creates its Organic Cannabis Tea using the cannabis plant. It is this combination of plant and seeds that ensures that every serving contains a full spectrum of cannabinoids, the chemical compounds found in the plant, including both CBD and its most powerful, raw form: CBDa. These different cannabinoids work together in an ‘entourage effect’ to deliver the maximum health and wellbeing benefits.

Each cup of Body and Mind Botanicals’ Organic Cannabis Tea delivers 25-40mg of CBDa, which the body is able to process more easily and effectively than CBD, ensuring that the benefits are felt faster by individuals.

For the perfect cup, simply brew one tea bag for 5-20 minutes before enjoying and reaping the benefits. Each tea bag can be reused up to three times and then composted with food waste at home.

Body and Mind Botanicals’ delicious Organic Cannabis Tea is available in three varieties:

Great Taste Award Winner – Organic CBD Tea (10 teabags/15g, £10.99) – Body and Mind Botanicals’ original infusion is a 100% certified organic, smooth and beautifully aromatic herbal tea with a clean and fresh taste profile. The product is delivered in individual biodegradable teabags for the perfect, fuss-free cup every time.
Great Taste Award Winner – Organic Loose-Leaf CBD Tea (150g, £9.99) – A loose-leaf edition of the original blend, ideal for those who enjoy brewing their own.
Great Taste Award Winner – Organic CBD & Peppermint Tea (10 teabags/20g, RRP: £5.99) – Body and Mind Botanicals’ original Organic CBD Tea is infused with peppermint for a refreshing and uplifting herbal brew which, with the addition of peppermint, delivers benefits such as alleviating bloating and supporting digestion.Body and Mind Botanicals’ CBD Tea is available to purchase via the brand’s website (www.bodyandmindbotanicals.com) and can be delivered directly to consumers’ doorsteps.Website: www.bodyandmindbotanicals.comInstagram: @bmbotanicals

Subscribe to the newsletter

Subscribe to receive notifications on the latest Case Studies, Insight and Blog releases.

“Palm’s quality over quantity KPI approach has meant that the brand has been well represented amongst its competition across national consumer and trade media and they are a very professional and friendly extension of my team.”

“Palm has a clear system to ensure transparency on output and results, which is refreshed and evaluated every quarter.”

“Palm is the only PR agency in the hotel and travel sector that understands the commercial needs of our business and delivers tangible results”

“Five stars! Palm is always organized and professional but also flexible when required”

"We like the way Palm works with clear reporting structures and measurement targets so that we are clear on outcomes."

“I have worked with Palm for a number of years and have no hesitation in recommending them as a communications firm that deliver results. Palm’s KPI system is transparent: results delivered are clear and meaningful.
Their approach is strategic and covers a broad range of media, from corporate profiling and news to consumer lifestyle, trends and specialist media. They are supportive and personable: an invaluable extension to my team.”

“Palm feel like an extension of our team. Strategic, proactive and genuinely lovely to work with, they’ve helped shaped our story, secured brilliant coverage and kept momentum going. They understand our brand instinctively, bring creative ideas to the table, and execute them quickly. Their support has been crucial in building awareness and driving bookings for The Feathers, and they make the whole process a pleasure.”

“Palm are a highly professional and reliable partner. They have a clear understanding of the hospitality sector and consistently deliver results that align with our commercial objectives. The team is organised, strategic, and transparent in their approach, providing regular updates and reporting. They are a pleasure to work with and a valuable extension of our team.”

"Working with Palm has been invaluable for Kimpton Aysla Mallorca. The team’s knowledge of the media landscape is exceptional, and they consistently secure high-quality coverage across both national and leading consumer titles. They offer sound, strategic advice and the quarterly structured KPI system ensures they deliver against our business needs. More than that, they feel like a true extension of our team — collaborative, supportive, and a joy to work with.”

Dry January Challenge

Subscribe to the newsletter

Get in touch with the Palm team