Why UK Hotels Should Always Attend World Travel Market

The World Travel Market (WTM) is one of the most important events in the travel industry calendar, and it presents an excellent opportunity for UK hotels to showcase their properties and connect with key industry players. As a London PR agency that specialises in hotel PR and travel PR, we understand the value of attending WTM for UK hotels and in this blog post, we will discuss some of the reasons why hotels should attend this event.

Networking Opportunities:

WTM provides an excellent platform for hotels to connect with key industry players, including travel agents, tour operators, and media representatives. This is an opportunity for hotels to build relationships, establish partnerships and increase their visibility in the market. In addition to traditional networking opportunities, WTM also provides a variety of events, such as the WTM Speed Networking, which is designed to help exhibitors and visitors to make valuable connections in a short amount of time.

Showcase Your Property:

WTM provides an opportunity for hotels to showcase their properties to a global audience. This includes the latest developments, new amenities, and unique features. It is a chance to create a visual impact, and to give potential customers an idea of what they can expect when they visit your hotel.

Stay Ahead:

WTM is an opportunity for hotels to stay ahead of the competition by learning about the latest trends and developments in the travel industry. By attending seminars and workshops, hotels can gain insights into the latest technology, trends, and best practices. This can help hotels to develop new strategies and improve their competitive edge.

Reaching a Global Audience:

WTM is an opportunity for hotels to stay ahead of the competition by learning about the latest trends and developments in the travel industry. By attending seminars and workshops, hotels can gain insights into the latest technology, trends, and best practices. This can help hotels to develop new strategies and improve their competitive edge.

Cost-effective Marketing:

Attending WTM can be a cost-effective way for hotels to market their properties. Compared to traditional marketing methods, such as print and television advertising, attending WTM can be more cost-effective and provide a higher return on investment. Additionally, WTM also provides various sponsorship and branding opportunities that can help hotels to increase their visibility at the event.

In conclusion, WTM is an important event for UK hotels to attend. It provides an excellent opportunity for hotels to connect with key industry players, showcase their properties, stay ahead of the competition, reach a global audience, and cost-effective marketing. As a London PR agency, we understand the value of attending WTM for UK hotels and can help hotels to make the most of their participation at the event.

https://www.wtm.com/london/en-gb.html

6-8 November 2023, Excel Centre

Subscribe to the newsletter

Subscribe to receive notifications on the latest Case Studies, Insight and Blog releases.

“Palm’s quality over quantity KPI approach has meant that the brand has been well represented amongst its competition across national consumer and trade media and they are a very professional and friendly extension of my team.”

“Palm has a clear system to ensure transparency on output and results, which is refreshed and evaluated every quarter.”

“Palm is the only PR agency in the hotel and travel sector that understands the commercial needs of our business and delivers tangible results”

“Five stars! Palm is always organized and professional but also flexible when required”

"We like the way Palm works with clear reporting structures and measurement targets so that we are clear on outcomes."

“I have worked with Palm for a number of years and have no hesitation in recommending them as a communications firm that deliver results. Palm’s KPI system is transparent: results delivered are clear and meaningful.
Their approach is strategic and covers a broad range of media, from corporate profiling and news to consumer lifestyle, trends and specialist media. They are supportive and personable: an invaluable extension to my team.”

“Palm feel like an extension of our team. Strategic, proactive and genuinely lovely to work with, they’ve helped shaped our story, secured brilliant coverage and kept momentum going. They understand our brand instinctively, bring creative ideas to the table, and execute them quickly. Their support has been crucial in building awareness and driving bookings for The Feathers, and they make the whole process a pleasure.”

“Palm are a highly professional and reliable partner. They have a clear understanding of the hospitality sector and consistently deliver results that align with our commercial objectives. The team is organised, strategic, and transparent in their approach, providing regular updates and reporting. They are a pleasure to work with and a valuable extension of our team.”

"Working with Palm has been invaluable for Kimpton Aysla Mallorca. The team’s knowledge of the media landscape is exceptional, and they consistently secure high-quality coverage across both national and leading consumer titles. They offer sound, strategic advice and the quarterly structured KPI system ensures they deliver against our business needs. More than that, they feel like a true extension of our team — collaborative, supportive, and a joy to work with.”