London agency Palm’s PR and Digital food client Moving Mountains® (www.movingmountainsfoods.com), the pioneering British food tech company that in 2018 launched the UK’s first plant-based ‘bleeding’ burger, has partnered with Ocado to finally make its ground-breaking and iconic plant-based burger available to home cooks across the UK.
Until now, consumers have only been able to experience the highly acclaimed Moving Mountains® Burger at restaurants. Seven million of the revolutionary patties were sold in the last year in restaurants alone. Institutions like Hard Rock Cafe and Planet Hollywood are among the 3000 outlets serving the burger nationwide.
From June 2020, and just in time for BBQ season, shoppers will now be able to purchase the product in a convenient frozen format, directlyfrom Ocado’s website for home delivery.
During a period when Brits are spending more time than ever in the kitchen, Moving Mountains® is dedicated to providing compelling plant-based choices to the nation, with restaurant quality products and innovation.
The legendary Moving Mountains® Burger took a team of leading UK scientists, chefs and farmers more than three years in a lab and over 300 test-kitchen recipes to create the final patty. Every one made from 100 per cent natural plant-based ingredients, with zero per cent cow and zero cholesterol.
With the appearance of a regular beef patty, it can be cooked in the pan or BBQ directly from frozen – and sizzles, smells and browns just like the real thing. And just like the very best juicy burger, when perfectly cooked, the Moving Mountains® burger bleeds through the middle – with beetroot juice. In fact, the burger is so akin to animal meat, it will convert even the most committed carnivores, making it perfect freezer fodder for the whole family.
Simeon Van der Molen, Founder of Moving Mountains says: “When we launched Moving Mountains® plant-based ‘bleeding’ burger in 2018, it was a UK-first.Over the last two years, we have worked with chefs and restaurants to bring our pioneering product to foodies across the nation, with each venue showcasing their talents to create a uniquely delicious serve every time.
“We are thrilled to now partner with Ocado to make the product available for UK consumers to enjoy in their homes. Home-cooking has never been more important, and we look forward to seeing what incredible serves will be created in kitchens across the country.
“We are passionate about creating food that is sustainable but doesn’t compromise on taste, providing a viable alternative for vegans, vegetarians and meat-eaters alike. Our convenient frozen format will mean more people than ever will be able to enjoy our products.”
The future of eating well for health and for the planet, the Moving Mountains® frozen ‘bleeding’ Burger generates less greenhouse gas emissions and requires less resources to make. Indeed, according to a 2020 Life Cycle Assessment to review the environmental impact of the Moving Mountains® ‘bleeding’ Burger, it uses 92% less greenhouse gas emissions and 70% less water when compared to the production of beef1. The range also use less packaging than chilled food products2, with zero plastic and also contribute to reducing the UK’s estimated 10 million tonnes of food waste3, with the extended frozen shelf life.
Each Moving Mountains® burger has 18g of plant protein, is vegan-friendly and free-from antibiotics and hormones. Seriously satisfying, the burger will quell comfort-food cravings, without the meat hangover.
Palm has worked on the communications campaign across both PR and Digital for Moving Mountains® since its launch on to the UK food scene.
1 2020 Life Cycle Assessment conducted by Eaternity https://eaternity.org/
2 Sheffield Hallam University Food Waste and Packaging 2014 Report: https://www4.shu.ac.uk/mediacentre/frozen-food-can-cut-waste-almost-50-cent-and-save-cash
3 Sheffield Hallam University Food Waste and Packaging 2014 Report: HYPERLINK “https://www4.shu.ac.uk/mediacentre/frozen-food-can-cut-waste-almost-50-cent-and-save-cash”