Folk Co-Living PR Success Story
The Challenge
Folk Co-Living aimed to establish itself as the market leader in the UK’s competitive co-living sector. With standout properties in Battersea, Earlsfield, and Harrow, Folk offers high-quality private studios, state-of-the-art communal areas, and a resident-first approach to shared living.
However, entering a busy market required more than just premium offerings, it needed a powerful PR strategy that could demonstrate Folk’s unique value and drive meaningful engagement.
Strategic Approach
We developed a strategic communications campaign focused on building credibility, visibility, and emotional connection with potential renters. The campaign centred on two core elements:
Media Engagement: Targeted media outreach secured impactful coverage across national, regional, and lifestyle media. By using newsworthy angles such as the rise of co-living and the challenges of urban renting, Palm PR positioned Folk as a forward-thinking innovator in the sector.
Storytelling with Purpose: Real-life resident experiences were integral to the campaign. Human-interest stories highlighted the lifestyle advantages of co-living, including fitness classes, communal kitchens, and cultural events. These narratives brought Folk’s ethos to life, connecting with audiences on a personal level.
This approach aimed to build brand awareness, drive engagement, and ultimately increase occupancy rates across Folk’s properties.
However, entering a busy market required more than just premium offerings, it needed a powerful PR strategy that could demonstrate Folk’s unique value and drive meaningful engagement.
Remarkable Outcomes
The campaign delivered exceptional outcomes:
Extensive Media Coverage
Over 60 pieces of high-quality media coverage were secured within 12 months, including features in The i, Daily Mail, and Evening Standard.
Consistently Positive Sentiment
Every piece of media coverage portrayed Folk in a positive light, reinforcing its image as a premium, community-focused living solution.
Business Impact
The media exposure translated into a significant uptick in inquiries and bookings, directly supporting Folk’s growth and solidifying its position as a market leader.
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Their approach is strategic and covers a broad range of media, from corporate profiling and news to consumer lifestyle, trends and specialist media. They are supportive and personable: an invaluable extension to my team.”
