LoveRaw gives ‘two fingers to big chocolate’

LoveRaw (www.eatloveraw.com), the indulgent, plant-based chocolate brand, is asking the UK to give “Two Fingers to Big Chocolate” with its latest bold and tongue-in-cheek campaign, encouraging consumers to switch their traditional chocolate for LoveRaw’s innovative vegan range.

Campaign Overview

The campaign sees the return of classic chocolate heroes from the 80s and 90s in a mockumentary-style video featuring The Kid, The Man, and The Gorilla. In “Where Are They Now,” these characters—once left behind by big chocolate brands—find new life with LoveRaw. LoveRaw has even created dedicated Instagram and LinkedIn profiles for each character, inviting consumers to follow their journeys. Using hashtags #TwoFingersToBigChoc and #EatLoveRaw, fans are encouraged to join the conversation and show their disdain for traditional chocolate.

Integrated PR Strategy

Palm PR, an award-winning agency with expertise in Food & Drink, Hospitality, Travel, Social Media, and Digital Advertising, has rolled out an integrated campaign to boost awareness and position LoveRaw as the plant-based chocolate choice for all. The mockumentary is featured in a comprehensive campaign across billboards, social media, digital advertising, PR, and influencer marketing.

Watch the “Where Are They Now” video on the LoveRaw website:
https://eatloveraw.com/pages/where-are-they-now

The LoveRaw range, bursting with flavour, is available to buy on the LoveRaw website and at key retailers including Asda, Waitrose, WHSmith, Holland & Barrett, Ocado, Co-op, and more.