Palm Launches PR & Digital Campaign for The Real Foodists

Palm is thrilled to be partnering with The Real Foodists, a food-innovation, clean-label start-up producing delicious and innovative plant-based products that push the boundaries of health and taste.

The London communications agency will execute a disruptive PR and Digital launch campaign for the brand’s first product Yo’ridge. These are delicious ready-to-eat chilled ‘yogurty’ porridge breakfast pots packed with bio-live cultures and made from an innovative blend of oats, lentils, sesame and coconut, with a touch of pure maple syrup and an abundance of fruit.

The first product of its kind in the UK, if yoghurt and porridge had a plant-based love child, it would be Yo’ridge.

Yo’ridge is set to revolutionise how Brits enjoy their breakfasts. Each pot contains protein, fibre, calcium and iron, as well as both pre- and pro-biotics, so it is delicious and filling and will power the mind and body throughout the day. Served in convenient pots, Yo’ridge can be enjoyed at the breakfast table or on-the-go.

The Yo’ridge range is available in three delicious and nutritious varieties:

Banana, Maple & Cocoa Nibs Breakfast Pot (RRP: £1.99)– Yo’ridge’s core ingredients are combined with banana, pure maple syrup and cocoa nibs to deliver a sweet and comforting breakfast pot with gut-healthy cultures

Apple, Cranberry & Cinnamon Breakfast Pot (RRP: £1.99)– Apple, cranberry and cinnamon mix with Yo’ridge’s core ingredients to deliver a classic flavour combination, that gives Brits a delicious way to start the day.

Blueberries, Raspberries and Blackcurrants Breakfast Pot (RRP: £1.99)– Yo’ridge’s core ingredients are enhanced with blueberries, raspberries and blackcurrants to create a pot bursting with flavour and superfood goodness.

Every pot of Yo’ridge is packed with billions of live cultures. Live vegan cultures are added to Yo’ridge’s natural ingredients and together they are fermented, resulting in an explosion of micro-life that supports gut health and helps create a healthy, happy body.

Yo’ridge is plant-based and free from dairy, soya and refined sugar. It contains absolutely no nasties, which means no additives, thickeners, emulsifiers, gums, added preservatives, or GMO ingredients.

Perfect for breakfast, Yo’ridge also makes a healthy and nutritious snack between meals or a rewarding, but guilt-free after dinner treat. The pots are packed with natural protein, making them an ideal source of energy for those early workouts and a natural bridge to combat the morning protein gap. Perfect before or after an intensive yoga, Pilates or cardio session.

Keep up with all the brand’s news at www.therealfoodists.com

Subscribe to the newsletter

Subscribe to receive notifications on the latest Case Studies, Insight and Blog releases.

“Palm’s quality over quantity KPI approach has meant that the brand has been well represented amongst its competition across national consumer and trade media and they are a very professional and friendly extension of my team.”

“Palm has a clear system to ensure transparency on output and results, which is refreshed and evaluated every quarter.”

“Palm is the only PR agency in the hotel and travel sector that understands the commercial needs of our business and delivers tangible results”

“Five stars! Palm is always organized and professional but also flexible when required”

"We like the way Palm works with clear reporting structures and measurement targets so that we are clear on outcomes."

“I have worked with Palm for a number of years and have no hesitation in recommending them as a communications firm that deliver results. Palm’s KPI system is transparent: results delivered are clear and meaningful.
Their approach is strategic and covers a broad range of media, from corporate profiling and news to consumer lifestyle, trends and specialist media. They are supportive and personable: an invaluable extension to my team.”

“Palm feel like an extension of our team. Strategic, proactive and genuinely lovely to work with, they’ve helped shaped our story, secured brilliant coverage and kept momentum going. They understand our brand instinctively, bring creative ideas to the table, and execute them quickly. Their support has been crucial in building awareness and driving bookings for The Feathers, and they make the whole process a pleasure.”

“Palm are a highly professional and reliable partner. They have a clear understanding of the hospitality sector and consistently deliver results that align with our commercial objectives. The team is organised, strategic, and transparent in their approach, providing regular updates and reporting. They are a pleasure to work with and a valuable extension of our team.”

"Working with Palm has been invaluable for Kimpton Aysla Mallorca. The team’s knowledge of the media landscape is exceptional, and they consistently secure high-quality coverage across both national and leading consumer titles. They offer sound, strategic advice and the quarterly structured KPI system ensures they deliver against our business needs. More than that, they feel like a true extension of our team — collaborative, supportive, and a joy to work with.”

Palm Launches PR & Digital Campaign for The Real Foodists

Subscribe to the newsletter

Get in touch with the Palm team