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Palm PR
Palm PR
Travel PR2026-05-06T15:42:44+00:00

Award-winning Travel PR, grounded in data and built for results.

Strategic Travel PR That Drives visibility, credibility and Bookings.

Travel is one of the most competitive sectors in the UK, with a market worth over £22 billion and standing out requires more than great visuals or a strong product. It requires strategic storytelling, smart positioning and visibility in the places that influence decisions.

At Palm, we deliver data-led travel PR campaigns that go beyond headlines. We build awareness, drive bookings and position brands as leaders in their space — whether that’s luxury hotels, experience-led travel, destinations or emerging travel tech platforms.

Travel PR That’s Built Differently.

Our approach to travel PR is rooted in insight. Every campaign begins with a clear understanding of your audience, your commercial goals and where your brand needs to show up to drive impact.

We create targeted strategies that combine media relations, influencer marketing and digital storytelling to ensure your brand is seen and remembered.

From curated press trips and immersive media experiences to founder profiling and thought leadership, we create stories that resonate with travellers and convert attention into action.

Travel PR Built for a Digital-First, AI-Driven World

The way consumers discover travel brands is changing rapidly. Search is no longer limited to traditional engines; AI-powered platforms, social search and recommendation tools are now shaping how travellers choose where to go, stay and experience.

For travel brands, this means visibility is no longer just about press coverage it’s about being understood, indexed and recommended by intelligent systems.

At Palm, we integrate AI-focused PR and SEO strategy into every campaign. This includes:

• Embedding searchable, intent-led keywords into press releases and content

• Securing authoritative media coverage that feeds AI recommendation engines

• Creating structured, high-quality content that answers real traveller queries

• Aligning PR, digital and social channels to reinforce consistent brand signals

In a landscape where AI tools curate and summarise information for users, brands that invest in this approach are far more likely to be surfaced at the moment of decision.

Our Travel PR Services

We deliver fully integrated campaigns designed to drive both awareness and measurable results. Our services include:

  • Media Relations & Press Office: building strong relationships with national, international and trade media to secure high-impact coverage
  • Influencer & Content Partnerships: connecting your brand with credible voices to drive reach, engagement and trust
  • Press Trips & Experiential Events: creating immersive experiences that inspire authentic storytelling
  • Thought Leadership & Founder Profiling: positioning key voices as experts within the travel and hospitality space
  • Digital PR & SEO Strategy: ensuring your brand is discoverable across search, social and AI-driven platforms
  • Campaign Strategy & Reporting: setting clear KPIs and delivering transparent, measurable results tied to business objectives

Travel Is Competitive. Your PR Should Be, Too.

At Palm, we tailor every campaign to your specific goals, audience segments and brand values. No templates. No shortcuts.

Our experience spans:

– Premium & boutique travel
– Hotels, resorts and destinations
– Sustainable & experience-led tourism
– Travel tech & platforms
– F&B and lifestyle

Get in touch with the Palm team

Book your consultation or request a call back

Audience-first strategy by building a full picture of your traveller — from typologies to content habits — and land coverage where it matters most.

Immersive press experiences and events that inspire rich, authentic storytelling.
We help brand leaders step into the spotlight with bold opinions and original insight.

Influencer and media partnerships
Not just reach — alignment. We connect your brand with credible voices who share your values.

Complete transparency
From day one, we agree on clear KPIs that align with your business objectives — and we hold ourselves to them. Every result is tracked, analysed, and reported with full transparency, so you always have a clear view of where we’re making a difference.

Let’s Make Your Brand Unmissable

We don’t believe in one-size-fits-all campaigns, we believe in doing what works for your brand.
Book a free consultation with our travel PR team today.

  • London-based, globally connected
  • Award-winning campaigns
  • Results you can measure

Strategic storytelling

We dig deep into what makes your brand unique, creating narratives that resonate with your audience and position you as a leader in your space. Working with our clients, we identify the key drivers and objectives for their business, and with trusted third-parties to identify exactly where a brand needs to be in the media to achieve these goals.

Beyond the newswire

Our campaigns aren’t limited to traditional press releases. From influencer partnerships and immersive media experiences to digital strategies that captivate your audience online, we ensure your brand stands out across every platform. From curated press trips to restaurant launch events, we create experiences that engage your audience and leave a lasting impression. Our events are designed to maximise exposure while driving excitement and loyalty for your brand.

Industry expertise

With deep-rooted connections in both travel and hospitality, we leverage insider knowledge and networks to create authentic, impactful coverage that translates into tangible results for your business.

Measurable success

We set clear, data-driven objectives for every campaign, ensuring the impact is felt both in the media and in your bottom line. We track, analyse, and adapt our approach to keep momentum and drive ongoing growth. We utilise both traditional and digital PR to drive real-world, quantifiable results for our clients, whether that’s driving travel, hotel or restaurant bookings, increasing distribution, improving retailer relations or helping brands expand into new categories.

“Palm’s quality over quantity KPI approach has meant that the brand has been well represented amongst its competition across national consumer and trade media and they are a very professional and friendly extension of my team.” “Palm has a clear system to ensure transparency on output and results, which is refreshed and evaluated every quarter.” “Palm is the only PR agency in the hotel and travel sector that understands the commercial needs of our business and delivers tangible results” “Five stars! Palm is always organized and professional but also flexible when required” "We like the way Palm works with clear reporting structures and measurement targets so that we are clear on outcomes." “I have worked with Palm for a number of years and have no hesitation in recommending them as a communications firm that deliver results. Palm’s KPI system is transparent: results delivered are clear and meaningful.
Their approach is strategic and covers a broad range of media, from corporate profiling and news to consumer lifestyle, trends and specialist media. They are supportive and personable: an invaluable extension to my team.” “Palm feel like an extension of our team. Strategic, proactive and genuinely lovely to work with, they’ve helped shaped our story, secured brilliant coverage and kept momentum going. They understand our brand instinctively, bring creative ideas to the table, and execute them quickly. Their support has been crucial in building awareness and driving bookings for The Feathers, and they make the whole process a pleasure.” “Palm are a highly professional and reliable partner. They have a clear understanding of the hospitality sector and consistently deliver results that align with our commercial objectives. The team is organised, strategic, and transparent in their approach, providing regular updates and reporting. They are a pleasure to work with and a valuable extension of our team.” "Working with Palm has been invaluable for Kimpton Aysla Mallorca. The team’s knowledge of the media landscape is exceptional, and they consistently secure high-quality coverage across both national and leading consumer titles. They offer sound, strategic advice and the quarterly structured KPI system ensures they deliver against our business needs. More than that, they feel like a true extension of our team — collaborative, supportive, and a joy to work with.” Placeholder Image mama shelter black logo transparent background The Varsity Hotel and Spa the varsity logo landmark testimonial landmark image black logo transparent background moving mountains testimonial Moving Mountains logo image joe and seph popcorn Joe and Sephs brown logo mollies black logo transparent background The feathers restaurant feathers logo Kimpton Hotel Mallorca outside KIMPTON AYSLA
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Get in touch with the Palm team

Book your consultation or request a call back

FAQs

Read our FAQs and if there is something else you need to know, get in touch with our team who will be happy to help.

PR

What makes a good press release?2025-01-02T10:57:48+00:00

At Palm, we write press releases that inspire journalists and make them want to cover the story. A clear and compelling headline is crucial for this, as is a concise and succinct approach for the first paragraph so that busy media can understand the story quickly and easily. Strong copywriting is something that many lose sight of, but at Palm we love seeing our press releases copied and pasted verbatim into key media titles with our clients’ key messages intact, as it’s testament to our writing skills and means that we get the best results for our clients’ businesses.

Do you have relationships with national media outlets?2025-01-02T10:58:22+00:00

Our Food & Drink and Hospitality & Travel PR teams speak to the national media every single day. Our approach is tailored – we build close, individual relationships with journalists to ensure the best media conversions. Palm regularly hosts press events, from large scale dinners and parties, to one-on-one coffees, lunches and desk-side visits. We pride ourselves on our strong media relations across print, digital, broadcast, influencer and podcast sectors.

Can you support with developing a crisis communications strategy?2025-01-02T10:58:47+00:00

Palm is well-versed in crisis communications, and our approach involves strategic planning well in advance. We prepare by developing a comprehensive communications toolkit, ensuring we’re ready to handle any issues that may come up.

Should PR be included as part of my marketing strategy?2025-01-02T10:59:11+00:00

PR is a key part of the marketing mix, helping to build long-term brand loyalty and positive awareness, while also supporting short-term sales goals. It works with marketing campaigns, bringing them to life through influencer partnerships, press reviews, thought leadership articles, and founder profiling. These efforts collectively tell your brand’s story and create an emotional connection with consumers.

Can PR be effective for small businesses?2025-01-02T10:59:34+00:00

An effective PR campaign can boost brand awareness and drive sales for your company, with benefits that can last long after the campaign has ended!

What is the difference between digital and traditional PR?2025-01-02T11:00:19+00:00

Digital PR includes online publications, social media channels and influencer campaigns, whereas Traditional PR encompasses print media, broadcast through the writing of brand press releases and media relations. Each client is different and we agree the mix of Digital vs Traditional upfront and refresh this each quarter, depending on the business objectives and the target audience.

How can PR campaign success be measured?2024-09-27T12:13:38+00:00

At Palm, we set clear, measurable KPIs (Key Performance Indicators) for targeted press coverage, which we review each quarter and include in our contracts. These KPIs are carefully aligned with the publications, influencers, or content that resonate most with your specific audience, helping to ensure the most effective and impactful results.

Can you support my business with a product launch?2024-09-27T12:12:40+00:00

Yes! Palm’s food and drink team specialise in launching FMCG NPD, whether that be to Trade press (eg: an exclusive with The Grocer Magazine), or a press and influencer event (potentially partnering with one of the Hospitality & Travel team’s restaurant, bar or hotel clients), we specialise in creative mailers, sending out new products in an innovative way that speaks to the brand values.

How to plan a PR campaign?2024-09-27T12:12:18+00:00

Planning a PR campaign starts with finding the right PR partners who can help you define your goals from the start. Whether it’s PR, digital, or influencer marketing, your campaign should focus on delivering real commercial results, boosting brand awareness, and managing your reputation. It’s also essential to work with an agency that has a clear system for measuring success. This way, you can agree upfront on what a successful campaign looks like. At Palm, we set clear, measurable KPIs (Key Performance Indicators) for targeted press coverage, which we track quarterly and include in our contracts.

How can I develop an effective PR strategy?2024-09-25T10:29:46+00:00

An effective PR strategy is all about creating a communications plan that truly fits your business’s unique goals. At Palm, we don’t believe in a ‘one-size-fits-all’ approach to public relations, digital, or influencer marketing. Instead, we like to start by setting the right foundations. That means getting to know your commercial goals, brand vision, target audience, and market inside and out. A great PR strategy blends ‘evergreen’ activities with a solid, always-on press office while also jumping on seasonal moments and trending themes with creative, tactical campaigns.

Influencer Marketing

What is the difference between gifted and sponsored?2025-01-02T10:54:17+00:00

When an influencer has been ‘gifted’ with a product, a hotel stay, or restaurant visit, it means that the PR company has set up the opportunity to trial this for free. It is then up to the influencer to decide if they want to cover the offering. When a post is ‘sponsored’, it means a company has paid the influencer to communicate messaging about their brand – and key messaging, image direction and content will be broadly pre-agreed between the two parties.

Is influencer marketing expensive?2025-01-02T10:54:41+00:00

When Influencer Marketing is done correctly, it can be one of the most cost effective marketing tools available. If you have a compelling offering, we advise driving more ‘earned’ influencers than ‘paid’, which brings the cost down even further. As influencers work independently, there isn’t a standardised rate card for any sector – and so, if paid is your approach, choosing the right influencers that will be genuinely interested in your company is key, as well as doing a deep dive on their audience and media packs to estimate ROI.

How can you help me find influencers that will work for my business?2025-01-02T10:55:07+00:00

At Palm, we believe that a successful campaign is all about building a meaningful relationship between a brand and influencer. The more authentic the content, the better the results. We find influencers by doing a deep dive in to the business’ target demographics, the brand purpose and values, and then aligning credible influencers that share these touchpoints. We believe that a ‘scattergun’ approach, gifting vast amounts of influencers and not doing due diligence on each one can actually de-value a brand, and so we only work with trusted and fully vetted partners.

How can influencer marketing help my business?2025-01-02T10:55:32+00:00

Influencer marketing helps raise awareness of your business, as well as educate consumers on your product, venue or service. By aligning with authentic influencers that have synergy with your company’s values, it can raise the profile of your offering.

What is influencer marketing?2025-01-02T10:55:54+00:00

Influencer marketing is a form of social media marketing, leverages the power of aligned influencers to create authentic content that highlights your brand’s unique selling points and values. From earned or paid influencers, content can be seen by their followers or boosted further in social media advertising to targeted demographics or postcodes, as well as used in powerful endorsement campaigns to a wider audience.

Social Media

Retailer Relations

How to get retailers to pay attention to my brand?2025-01-02T10:49:53+00:00

1. Make your product stand out by capturing buyers’ attention through a strategic PR and social media campaign, along with creative media mailers.

2. Understand each retailer’s internal goals and align your product with their values to effectively communicate in their language.

3. Share your unique story and demonstrate your brand’s appeal to consumers using influencer marketing, strategic endorsements, and testimonials.

What retailers do you have relationships with?2025-01-02T10:50:20+00:00

Palm collaborates with a diverse range of retailers, including boutique brands like Whole Foods Market, Planet Organic, Selfridges, and Harvey Nichols, as well as major retail chains.

What is retailer relations?2025-01-02T10:51:34+00:00

Yes! Get in touch with us with a brief, and we’ll connect you with the right trusted partner for your brand and provide a tailored quote.

Photography

Do you travel to location for shoots?2025-01-02T10:46:54+00:00

Yes! Being on-site is crucial for large-scale shoots. Reach out with your brief, and we’ll connect you with the right trusted partner for your brand and provide a tailored quote.

Can you provide creative direction for my campaign shoot?2025-01-02T10:47:16+00:00

Yes! We offer creative direction tailored to your business objectives. Share your brief with us, and we’ll provide a detailed scope of work and strategic direction.

Can you create photography & videography briefs for me?2025-01-02T10:48:01+00:00

Yes we can! we have a roster of talented photographers and videographers who specialise in hospitality, travel, food, and drinks. Reach out with your brief, and we’ll connect you with the right trusted partner for your brand and provide a tailored quote.

Can you create social media video content?2025-01-02T10:48:48+00:00

Yes we do! We offer comprehensive 360 social media services, with video being a key component. Share your brief with us, and we’ll connect you with the right trusted Palm partner for your brand and provide a customized quote.

Do you offer product photography?2025-01-02T10:49:14+00:00

Yes! Get in touch with us with a brief, and we’ll connect you with the right trusted partner for your brand and provide a tailored quote.

SEO

How can social media influence SEO?2025-01-02T10:39:15+00:00

While social media signals are not direct ranking factors, they can influence SEO by driving traffic to your site, increasing brand visibility, and generating engagement that can lead to backlinks.

How often should I conduct an SEO audit?2025-01-02T10:39:49+00:00

It’s recommended to conduct an SEO audit at least once every 6 to 12 months to identify issues, update strategies, and ensure that your website remains optimised for the current search engine algorithms.

Is content still important for SEO?2025-01-02T10:42:25+00:00

Absolutely! Quality content is one of the most critical factors in SEO. It helps you target keywords, provides value to users, and encourages engagement, all of which contribute to better search engine rankings!

How do backlinks influence SEO?2025-01-02T10:42:44+00:00

Backlinks are links from other websites to yours, and they are a key factor in SEO. High-quality, relevant backlinks signal to search engines that your site is trustworthy and authoritative, which can boost your rankings.

What is technical SEO?2025-01-02T10:43:08+00:00

Technical SEO involves optimising the technical aspects of your website, such as site speed, mobile-friendliness, URL structure, and security. It ensures that search engines can efficiently crawl and index your site, improving overall performance.

What is local SEO?2025-01-02T10:43:35+00:00

Local SEO focuses on optimising your online presence for a specific geographical area, helping local businesses appear in local search results. It’s important if you want to attract customers in a specific location, like “near me” searches.

How does mobile-friendliness affect SEO?2025-01-02T10:44:12+00:00

Mobile-friendliness is a significant ranking factor. Search engines such as Google, prioritise mobile-friendly websites in search results. A mobile-optimised site provides a better user experience, reducing bounce rates and improving your SEO performance.

How does SEO widen My businesses sales funnel?2025-01-02T10:44:33+00:00

SEO widens the sales funnel by attracting a diverse range of potential customers at different stages of their journey. By using a variety of keywords, SEO draws in users who are just starting to explore options as well as those ready to make a decision. This increased visibility brings more traffic to your site, expanding the top of the funnel. SEO practices ensure that content and user experience align with what visitors are looking for, helping to nurture and guide them through the funnel, leading to more opportunities for leads turning into customers.

How can SEO help with my brand awareness?2025-01-02T10:44:59+00:00

SEO helps to increases your brand’s visibility in search engine results, exposing more users to your brand and building recognition over time. High-ranking content also establishes credibility, further enhancing brand awareness.

Do I need SEO?2025-01-02T10:45:30+00:00

Yes! If you have a website for your company and you want to convert searches, optimising your website is a must! SEO optimisations can create a useful, interactive website that helps users learn more about your company and products.

How does SEO work?2025-01-02T10:45:54+00:00

SEO works by optimising various elements of your website to align with search engine algorithms and improve its visibility in search results. This process involves keyword research to identify relevant search terms, on-page SEO to optimise content, meta tags, URLs, and internal links, and technical SEO to enhance site speed, mobile-friendliness, and structured data. Additionally, SEO includes link building to acquire backlinks from reputable sites and content creation to produce high-quality, relevant material that addresses user needs and incorporates targeted keywords. By addressing these factors, SEO increases your site’s relevance and authority, helping it rank higher in search engine results and attract more organic traffic.

What is SEO?2025-01-02T10:46:21+00:00

SEO is the process of optimising your website to rank higher in search engine results. It’s important because higher rankings lead to increased visibility, more organic traffic, and greater opportunities to turn visitors into customers.

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