PR That Moves People — And Your Business
Award-winning Travel PR, grounded in data and built for results.
At Palm, we go beyond headlines. We create strategic, insight-driven PR campaigns designed to get your travel brand seen in all the right places — and drive real-world impact. Whether it’s building credibility, boosting bookings or breaking into new markets, we know how to cut through a crowded space with stories that stick.
Travel PR That’s Built Differently.
With a market worth over £22 billion in the UK alone, standing out isn’t optional — it’s essential.
Our campaigns start with insight. We define clear KPIs, pinpoint the right media, and deliver results that tie back to your commercial goals — not vanity metrics.
Stories that mean something.
We dig deep to uncover what sets your brand apart, then shape compelling narratives that resonate with your audience and reinforce your positioning.
Press that performs.
From curated press trips and founder profiles to trend-setting commentary and influencer collaborations — our coverage doesn’t just make headlines; it delivers meaningful results for your business.
Travel Is Competitive. Your PR Should Be, Too.
At Palm, we tailor every campaign to your specific goals, audience segments and brand values. No templates. No shortcuts.
Our experience spans:
– Premium & boutique travel
– Hotels, resorts and destinations
– Sustainable & experience-led tourism
– Travel tech & platforms
– F&B and lifestyle
Audience-first strategy by building a full picture of your traveller — from typologies to content habits — and land coverage where it matters most.
Immersive press experiences and events that inspire rich, authentic storytelling.
We help brand leaders step into the spotlight with bold opinions and original insight.
Influencer and media partnerships
Not just reach — alignment. We connect your brand with credible voices who share your values.
Complete transparency
From day one, we agree on clear KPIs that align with your business objectives — and we hold ourselves to them. Every result is tracked, analysed, and reported with full transparency, so you always have a clear view of where we’re making a difference.
Strategic storytelling
We dig deep into what makes your brand unique, creating narratives that resonate with your audience and position you as a leader in your space. Working with our clients, we identify the key drivers and objectives for their business, and with trusted third-parties to identify exactly where a brand needs to be in the media to achieve these goals.
Beyond the newswire
Our campaigns aren’t limited to traditional press releases. From influencer partnerships and immersive media experiences to digital strategies that captivate your audience online, we ensure your brand stands out across every platform. From curated press trips to restaurant launch events, we create experiences that engage your audience and leave a lasting impression. Our events are designed to maximise exposure while driving excitement and loyalty for your brand.
Industry expertise
With deep-rooted connections in both travel and hospitality, we leverage insider knowledge and networks to create authentic, impactful coverage that translates into tangible results for your business.
Measurable success
We set clear, data-driven objectives for every campaign, ensuring the impact is felt both in the media and in your bottom line. We track, analyse, and adapt our approach to keep momentum and drive ongoing growth. We utilise both traditional and digital PR to drive real-world, quantifiable results for our clients, whether that’s driving travel, hotel or restaurant bookings, increasing distribution, improving retailer relations or helping brands expand into new categories.
