Know your competitors inside out

At Palm, we write press releases that inspire journalists and make them want to cover the story. A clear and compelling headline is crucial for this, as is a concise and succinct approach for the first paragraph so that busy media can understand the story quickly and easily. Strong copywriting is something that many lose sight of, but at Palm we love seeing our press releases copied and pasted verbatim into key media titles with our clients’ key messages intact, as it’s testament to our writing skills and means that we get the best results for our clients’ businesses.

Our Food & Drink and Hospitality & Travel PR teams speak to the national media every single day. Our approach is tailored – we build close, individual relationships with journalists to ensure the best media conversions. Palm regularly hosts press events, from large scale dinners and parties, to one-on-one coffees, lunches and desk-side visits. We pride ourselves on our strong media relations across print, digital, broadcast, influencer and podcast sectors.

Palm is well-versed in crisis communications, and our approach involves strategic planning well in advance. We prepare by developing a comprehensive communications toolkit, ensuring we’re ready to handle any issues that may come up.

PR is a key part of the marketing mix, helping to build long-term brand loyalty and positive awareness, while also supporting short-term sales goals. It works with marketing campaigns, bringing them to life through influencer partnerships, press reviews, thought leadership articles, and founder profiling. These efforts collectively tell your brand’s story and create an emotional connection with consumers.

An effective PR campaign can boost brand awareness and drive sales for your company, with benefits that can last long after the campaign has ended!

Digital PR includes online publications, social media channels and influencer campaigns, whereas Traditional PR encompasses print media, broadcast through the writing of brand press releases and media relations. Each client is different and we agree the mix of Digital vs Traditional upfront and refresh this each quarter, depending on the business objectives and the target audience.

At Palm, we set clear, measurable KPIs (Key Performance Indicators) for targeted press coverage, which we review each quarter and include in our contracts. These KPIs are carefully aligned with the publications, influencers, or content that resonate most with your specific audience, helping to ensure the most effective and impactful results.

Yes! Palm’s food and drink team specialise in launching FMCG NPD, whether that be to Trade press (eg: an exclusive with The Grocer Magazine), or a press and influencer event (potentially partnering with one of the Hospitality & Travel team’s restaurant, bar or hotel clients), we specialise in creative mailers, sending out new products in an innovative way that speaks to the brand values.

Planning a PR campaign starts with finding the right PR partners who can help you define your goals from the start. Whether it’s PR, digital, or influencer marketing, your campaign should focus on delivering real commercial results, boosting brand awareness, and managing your reputation. It’s also essential to work with an agency that has a clear system for measuring success. This way, you can agree upfront on what a successful campaign looks like. At Palm, we set clear, measurable KPIs (Key Performance Indicators) for targeted press coverage, which we track quarterly and include in our contracts.

An effective PR strategy is all about creating a communications plan that truly fits your business’s unique goals. At Palm, we don’t believe in a ‘one-size-fits-all’ approach to public relations, digital, or influencer marketing. Instead, we like to start by setting the right foundations. That means getting to know your commercial goals, brand vision, target audience, and market inside and out. A great PR strategy blends ‘evergreen’ activities with a solid, always-on press office while also jumping on seasonal moments and trending themes with creative, tactical campaigns.