What Is VIVIR Tequila?

VIVIR produces premium Tequilas at a fifth-generation family- owned distillery in Jalisco, made from the highest quality agave and with zero waste. VIVIR celebrates the traditions of Mexico, through the lens of modern British luxury.

Our Mission:

Raise brand awareness of the independent spirit company and build a category case for tequila, taking the spirit beyond the shot drinking occasion to more considered drinking rituals that honoured the craft of the liquid.

What Did We Do?

‘Beyond The Shot’:
The campaign “Beyond The Shot” was crafted to spotlight new drinking rituals for the premium tequila, driving the sip and savour trend, and positioning VIVIR as the UK’s leading tequila brand.

Palm secured an extensive range of coverage across consumer publications, including product placement slots, review opportunities and feature pieces about how VIVIR is changing the perception of premium tequila.

To further promote the brand, we established a partnership with Mama Shelter Shoreditch for London Cocktail Week, which resulted in the listing of VIVIR Tequila in the iconic London venue.

Mama Shelter Shoreditch supported the new listing by organising various marketing activities to reinforce the message that there is more to tequila than just a shot.

VIVIR Premium Tequila

VIVIR produce a range of premium Tequilas at a fifth generation family owned distillery in Jalisco, Mexico. Tequila – but not as you know it.

Business Results

60% increase in UK brand awareness

27 pieces of press coverage generated in the initial 3 months with 100% positive sentiment

Read more about Palm PR:

Palm is an award-winning Shoreditch PR agency, dedicated to food and drink PR and hospitality PR. Specialising in public relations, social media, and digital advertising for luxury and disruptor brands in food, drink, hospitality, and travel. Our food and drink PR agency has over 14 years of experience within the industry, delivering food and drink PR campaigns that are highly effective and when combined with our expertise as a hospitality PR agency in London. We create measurable campaigns that deliver results for our clients, campaigns aim to bring out the unique purpose and personality of each brand, ensuring a meaningful connection with the people that matter most to your business. From luxury hotel launches to food and drink product development, Palm PR is dedicated to elevating brands in the culinary world, fostering meaningful connections, and delivering real-world results, be it driving bookings, increasing distribution, or aiding expansion into new markets.