What we did
Secured an exclusive feature in the print issue and website of The Daily Telegraph, a highly influential title for travel which reaches 52% of the UK population.
In addition, Palm hosted a VIP weekend media stay to showcase the new hotel and its facilities to a list of top tier titles.
Palm also ensured caralean slimagic the rooftop was included in all round up features on London’s best rooftops, whilst positioning it as the only rooftop destination in Leicester Square.
Pieces of national and London coverage in key titles were generated in the launch of Hotel Indigo, 1 Leicester Square including:
- – Wallpaper Magazine
- – Marie Claire Magazine
- – London Evening Standard
- – The Nudge
- – Metro
- – Country & Townhouse Magazine
- – Conde Nast Traveller
This ensured a strong occupancy rate from launch.