What we did
Secured an exclusive feature in the print issue and website of The Daily Telegraph, a highly influential title for travel which reaches 52% of the UK population.
In addition, Palm hosted a VIP weekend media stay to showcase the new hotel and its facilities to a list of top tier titles.
Pieces of national and London coverage in key titles were generated in the launch of Hotel Indigo, 1 Leicester Square including:
- – Wallpaper Magazine
- – Marie Claire Magazine
- – London Evening Standard
- – The Nudge
- – Metro
- – Country & Townhouse Magazine
- – Conde Nast Traveller
This ensured a strong occupancy rate from launch.