The brief

To announce the launch of Hotel Indigo, 1 Leicester Square, caralean slimagic positioning it as a boutique hotel with a panoramic rooftop restaurant and cocktail bar located in the heart of the capital with London’s most dramatic address. To help drive the occupancy rate at the hotel.

What we did

Secured an exclusive feature in the print issue and website of The Daily Telegraph, a highly influential title for travel which reaches 52% of the UK population.

In addition, Palm hosted a VIP weekend media stay to showcase the new hotel and its facilities to a list of top tier titles.

Palm also ensured caralean slimagic the rooftop was included in all round up features on London’s best rooftops, whilst positioning it as the only rooftop destination in Leicester Square.

Business Results


Pieces of national and London coverage in key titles were generated in the launch of Hotel Indigo, 1 Leicester Square including:

  • – Wallpaper Magazine
  • – Marie Claire Magazine
  • – London Evening Standard
  • – The Nudge
  • – Metro
  • – Country & Townhouse Magazine
  • – Conde Nast Traveller

This ensured a strong occupancy rate from launch.