What is Holy Moly?
Holy Moly is a revolutionary British brand that is the first to deliver the holy grail of gastronomy: perfectly ripe, all-natural and delicious ready-to-eat smashed avocado and guacamoles, that taste just like homemade.
What was the mission?
Drive sales of the Original Guacamole at three of Holy Moly’s major retailers, Sainsbury’s, Waitrose and Ocado, during a key period (December 2018 – February 2019) to support the business’ rapid growth strategy.
Converting sales through smart targeting
Social media hit these consumers at the same time, making sure it reached individuals located within a mile radius of relevant stores, reinforcing the messages in the PR campaign to drive sales.
Accounts reached with Palm’s targeted, Sainsbury’s audience content.
Click-throughs to the Original Guacamole page on the Sainsbury’s website.
Year on year increase of sales.
What the client said:
Tom Walker, Co-Founder
“Palm implemented a thorough, integrated campaign across PR and Digital that created a multitude of different touchpoints for consumers to engage with the brand in both the traditional media and online spaces. This really helped to drive sales during this key period for the business.”