The World Travel Market (WTM) is one of the most important events in the travel industry calendar, and it presents an excellent opportunity for UK hotels to showcase their properties and connect with key industry players. As a London PR agency that specialises in hotel PR and travel PR, we understand the value of attending WTM for UK hotels and in this blog post, we will discuss some of the reasons why hotels should attend this event.


Networking Opportunities:

WTM provides an excellent platform for hotels to connect with key industry players, including travel agents, tour operators, and media representatives. This is an opportunity for hotels to build relationships, establish partnerships and increase their visibility in the market. In addition to traditional networking opportunities, WTM also provides a variety of events, such as the WTM Speed Networking, which is designed to help exhibitors and visitors to make valuable connections in a short amount of time.


Showcase Your Property:

WTM provides an opportunity for hotels to showcase their properties to a global audience. This includes the latest developments, new amenities, and unique features. It is a chance to create a visual impact, and to give potential customers an idea of what they can expect when they visit your hotel.


Stay Ahead:

WTM is an opportunity for hotels to stay ahead of the competition by learning about the latest trends and developments in the travel industry. By attending seminars and workshops, hotels can gain insights into the latest technology, trends, and best practices. This can help hotels to develop new strategies and improve their competitive edge.


Reaching a Global Audience:

WTM is a global event, attracting attendees from all over the world. This provides an opportunity for hotels to reach a diverse and international audience. Hotels can connect with potential customers from different countries and regions, and gain exposure in new markets.


Cost-effective Marketing:

Attending WTM can be a cost-effective way for hotels to market their properties. Compared to traditional marketing methods, such as print and television advertising, attending WTM can be more cost-effective and provide a higher return on investment. Additionally, WTM also provides various sponsorship and branding opportunities that can help hotels to increase their visibility at the event.


In conclusion, WTM is an important event for UK hotels to attend. It provides an excellent opportunity for hotels to connect with key industry players, showcase their properties, stay ahead of the competition, reach a global audience, and cost-effective marketing. As a London PR agency, we understand the value of attending WTM for UK hotels and can help hotels to make the most of their participation at the event.

6-8 November 2023, Excel Centre