Slingsby Gin (www.spiritofharrogate.co.uk), the award-winning Yorkshire gin brand inspired by its spa-town heritage and enjoyed around the world, has sponsored Ascot Racecourse to become its official gin supplier.
In a year that will mark the Queen’s Platinum Jubilee, Slingsby Gin is proud to be sponsoring one of the UK’s most iconic British institutions, which has been part of the fabric of the country’s horseracing and social calendar since 1711.
As the official gin supplier to Ascot, Slingsby Gin will have exclusive pouring rights across the racecourse, including the most anticipated race meeting of the year, Royal Ascot, which is held in June. Slingsby Gin will have exposure through exclusive branding and activations, branded bars for the season and inclusion in event coverage which is broadcast in almost 200 territories around the world.
To further celebrate the sponsorship, Slingsby Gin is running an on-pack competition, launching into retailers this Spring, in which consumers can win tickets to attend Royal Ascot celebrations, Britain’s most valuable race meeting.
Slingsby Gin is already a long-standing sponsor of one of the golf world’s most exciting events, the BMW PGA Championship, and the brand hopes that its new Ascot partnership will further strengthen its strong sporting connections. As a brand with British heritage and roots, which is made in the UK and combines quality British ingredients with Yorkshire spring water, the connection with a prestigious British institution such as Ascot will also help Slingsby to achieve further stand out in the gin category as an award-winning Yorkshire gin.
Palm is an award-winning PR agency with a team of experts in Food & Drink and Hospitality and Travel, Social Media and Digital Advertising. Palm has delivered an impactful PR campaign for Slingsby to promote their new partnership with Ascot Racecourse and drive brand awareness.
Slingsby’s award-winning Yorkshire gin is crafted using locally sourced fruits and botanicals that are synonymous with the beautiful and restorative nature of Harrogate. The local ingredients are complimented with water drawn from the world-famous Harrogate aquifer, pure single grain spirit and a handful of the finest ingredients sourced from around the world. The brand bears the name of William Slingsby, who discovered the unique properties of the natural spring water from Harrogate’s Tewit Well in 1571.