Palm is thrilled to be partnering with The Real Foodists, a food-innovation, clean-label start-up producing delicious and innovative plant-based products that push the boundaries of health and taste.
The London communications agency will execute a disruptive PR and Digital launch campaign for the brand’s first product Yo’ridge. These are delicious ready-to-eat chilled ‘yogurty’ porridge breakfast pots packed with bio-live cultures and made from an innovative blend of oats, lentils, sesame and coconut, with a touch of pure maple syrup and an abundance of fruit.
The first product of its kind in the UK, if yoghurt and porridge had a plant-based love child, it would be Yo’ridge.
Yo’ridge is set to revolutionise how Brits enjoy their breakfasts. Each pot contains protein, fibre, calcium and iron, as well as both pre- and pro-biotics, so it is delicious and filling and will power the mind and body throughout the day. Served in convenient pots, Yo’ridge can be enjoyed at the breakfast table or on-the-go.
The Yo’ridge range is available in three delicious and nutritious varieties:
- Banana, Maple & Cocoa Nibs Breakfast Pot (RRP: £1.99)– Yo’ridge’s core ingredients are combined with banana, pure maple syrup and cocoa nibs to deliver a sweet and comforting breakfast pot with gut-healthy cultures
- Apple, Cranberry & Cinnamon Breakfast Pot (RRP: £1.99)– Apple, cranberry and cinnamon mix with Yo’ridge’s core ingredients to deliver a classic flavour combination, that gives Brits a delicious way to start the day.
- Blueberries, Raspberries and Blackcurrants Breakfast Pot (RRP: £1.99)– Yo’ridge’s core ingredients are enhanced with blueberries, raspberries and blackcurrants to create a pot bursting with flavour and superfood goodness.
Every pot of Yo’ridge is packed with billions of live cultures. Live vegan cultures are added to Yo’ridge’s natural ingredients and together they are fermented, resulting in an explosion of micro-life that supports gut health and helps create a healthy, happy body.
Yo’ridge is plant-based and free from dairy, soya and refined sugar. It contains absolutely no nasties, which means no additives, thickeners, emulsifiers, gums, added preservatives, or GMO ingredients.
Perfect for breakfast, Yo’ridge also makes a healthy and nutritious snack between meals or a rewarding, but guilt-free after dinner treat. The pots are packed with natural protein, making them an ideal source of energy for those early workouts and a natural bridge to combat the morning protein gap. Perfect before or after an intensive yoga, Pilates or cardio session.
Keep up with all the brand’s news at www.therealfoodists.com