LoveRaw (, the indulgent, plant-based chocolate brand on a mission to produce delicious vegan confectionery, has launched two brand-new varieties to its collection of Butter Cups with the launch of a M:lk® and White Choc Peanut Butter Cup.

The M:lk® and White Choc Peanut Butter Cups are made using a brand-new recipe, which is the first of its kind in the UK and ensures a flavour and texture even closer to traditional chocolate.

Tastier than the traditional Peanut Butter Cups on the market, these vegan bad boys are a game changer: delivering deliciousness without palm oil, dairy or artificial ingredients.

Each cup oozes smooth, creamy peanut butter and is covered in melt-in-the-mouth m:lk® and white choc, which can be enjoyed by anyone, whether they’re extremely vegan, sometimes vegan, ‘unvegan’ or just vegan curious. Perfect for sharing with a friend or for a moment of self-indulgence with a cuppa.

The two brand-new Peanut Butter Cups are part of an exciting new product line up for 2022 and build on the success of last month’s new M:lk® Choc Bars which have been flying off store shelves as more and more UK shoppers are trying plant-based chocolate.

Manav Thapar, Co-Founder at LoveRaw, comments: We’ve got an epic 2022 line up of new products, with the launch of our brand-new M:lk® Choc Bars in January and our M:lk® and White Choc Peanut Butter Cups this month.

Our brand-new recipe means that our and White Choc Peanut Butter Cups taste even more like traditional chocolate, which will open LoveRaw up to a whole new audience and encourage consumers to make the swap to plant-based chocolate.”

The best tasting vegan chocolate in the UK, LoveRaw leaves other worthy plant-based brands standing when it comes to sheer deliciousness, while sticking to its founding principles of only making products which are ethical and sustainable.

Palm is an award-winning PR agency with a team of experts in Food & Drink and Hospitality and Travel, Social Media and Digital Advertising. Palm has delivered an impactful PR campaign for LoveRaw to promote the new Peanut Butter Cups and drive sales for LoveRaw.

The LoveRaw M:lk and White Choc Peanut Butter Cups are available from the LoveRaw website, and retailers including The Vegan Kind, Co-op and Amazon.


Twitter: @loverawofficial


Instagram: @loveraw