Palm is proud to be managing the public relations campaign for Joe & Seph’s (, a family of British Snacking Creatives and pioneering purveyors of endless gourmet popcorn and popcorn creations, with nearly two hundred innovative editions. All lovingly handmade in small batches by pastry chefs in North London.

Established in 2010, Joe & Seph’s is a family business based in London, that has revolutionised the popcorn market over the last decade with its handmade, air-popped, gourmet popcorn. Award-winning innovators, the brand handcrafts officially the best tasting popcorn in the UK, with a record 67 Great Taste Awards for their imaginative range. More than any other popcorn brand, ever.

The Joe & Seph’s range is immense and innovative, with over 200 exciting and ground-breaking products dreamed up by Popcorn Chef Joe. It includes an extensive, all-natural Gourmet Popcorn library of sweet and savoury flavours, Popcorn Bars, Chocolate Popcorn Bites, Caramel Sauces, Make Your Own Popcorn Kits and Gourmet Popcorn Gifts. Individuals can indulge their wildest popcorn and confectionary dreams by browsing their extensive online shop.


Joe & Seph’s Unique Approach 

Designed for taste adventurers, snack pioneers and food lovers, Joe & Seph’s eclectic creations are all handmade by Joe and his team of skilled pastry chefs in the brand’s London kitchens, using only the finest all-natural ingredients and extra-large “mushroom” shaped popcorn kernels. Every kernel is air-popped for the best texture and taste and then sieved by hand to ensure no pesky unpopped kernels are left at the bottom of the bag.

Central to the unique Joe & Seph’s popcorn experience is its innovative, Willy Wonka style “flavour-sequencing” technique, which unlocks different taste elements, one after the other as you crunch. Their Caramel, Pepper & Chilli, for example, goes from sweet caramel, to intense black pepper and finishes with a fiery kick of chilli, all in around eight seconds!

This completely revolutionary approach to popcorn eating has won Joe & Seph’s plaudits from experts in the food and drink industry, including MasterChef’s Gregg Wallace and John Torode, Great British Bake Off Winners Frances Quinn and Nadiya Hussain. As well as YouTube stars Joe Sugg and Chessie King.


Stockists & Distribution 

Joe & Seph’s is proudly stocked in 19 countries, across Western Europe, Scandinavia, the Middle East, Singapore and Hong Kong, with 3,000 retail partners globally.

Their popcorn has been used by the leading lights of the hospitality industry from Claridges to The Soho Hotel, and is stocked by Vue Cinemas, British Airways and at prestigious retailers, including Harrods, Selfridges, Harvey Nichols, Whole Foods Market, Ocado, Holland & Barrett, WHSmith Travel, John Lewis Food Hall and select Waitrose stores.

The complete range is available at a true Aladdin’s cave of snacking and confectionary creativity. And a perfect destination for stocking up on Easter treats.

Palm is the food specialist agency for Joe & Seph’s and is managing the PR from our leading London office. Get in touch if you’d like more details.

Follow the brand on social media:  @joeandseph 

Find out what the press has to say about Joe & Seph’s 2021 Easter offering: