Leading PR and digital agency Palm is delighted to be managing the integrated campaign for Howdah [www.howdahsnacks.co.uk] is a mission-led brand that makes deliciously moreish and truly authentic, modern Indian snacks that give back; every pack it sells buys a free school lunch for a child in need in India.

Howdah snacks are bursting with all the vibrant flavours of India, curated for the modern British palate. Its eclectic range is crafted with ayurvedic ingredients, such as turmeric, coriander and ginger, made from its Founder’s centuries-old family recipes and brand-new innovations, inspired by the most exciting Indian street food.

The PR campaign will promote the brand’s two editions available in Sainsbury’s [RRP: £2.60 per 150g]: the UK’s first truly authentic Bombay Mix and innovative Onion Bhaji half moons, inspired by the ubiquitous culinary icon. All products are 100% plant-based and free from artificial flavours and preservatives.

Howdah snacks come in large 150g bags. They are ideal for sharing, can be devoured on their own, or are the perfect choice for entertaining. Its range spices up BBQs, helps hosts achieve picnic perfection and are the ideal snack to serve when watching sports. They are an impeccable partner for a cold Indian Pale Ale or G&T.


Bombay Mix

Bombay Mix is a culinary icon of British culture, and is even a favourite of the Queen, but until the launch of Howdah, Brits haven’t been able to get their hands on truly authentic Bombay Mix in mainstream supermarkets.

Authentic Bombay Mix has the richest heritage and fullest of flavours. It is made with over 10 unique ingredients, tossed with zingy, zesty and exotic spices, such as caraway seeds, ground turmeric, cumin, ginger, mango and coriander powder. The version that has found its way into British shops has a smaller range of ingredients and a basic selection of spices. Howdah is finally bringing the truest Bombay Mix to British palates.

Howdah’s Bombay Mix is made from Falu’s family recipe, a recipe created and refined by generations of women and passed down to Falu. It is a unique, crunchy jumble of roasted peanuts, cashews, lentils and more, all tossed in a sweet and salty signature blend of aromatic spices.

Growing up, Falu would see her family make this Bombay Mix once a week. It would be stored in a large jar for everyone to eat along with their afternoon chai or given to the kids to take to school to snack on during their break.


Onion Bhaji

Howdah’s Onion Bhaji half moons are aromatic, crunchy crescent-shaped snacks made from a lively blend of mellow onion, zesty turmeric, and a little kick of chilli.

An exciting and adventurous creation from Founder Falu Shah, the nibble is inspired by that UK favourite, the onion bhaji. Often called bhajji, bhajiya or bajji, they are traditionally deep-fried snacks originating in the Indian state of Maharashtra, where they are still eaten during the monsoon season, when the climate cools after a hot summer.

Howdah’s Onion Bhaji half moons and Bombay Mix are available to buy from Sainsbury’s [RRP: £2.60 per 150g].


Howdah’s Mission

Howdah was founded by Indian entrepreneur Falu Shah, who wanted to create a snack that would give back. Falu’s vision was to combine a great product with a good cause, to empower consumers to feed the future, one delicious bite at a time.

Millions of children miss out on education because of hunger. Howdah’s brilliantly simple one-snack-one-meal initiative encourages children to attend school and gain an education, by providing free meals. Falu’s mission is to give away one million meals by the end of 2021, with 260,000 delivered so far.

Howdah believes in food that goes further, with every bag giving children the chance they deserve and helping to change their lives and those of their families forever.

Howdah works in partnership with The Akshaya Patra Foundation, an Indian NGO, that strives to eliminate classroom hunger.

Hunger is one of the biggest barriers to education. Hungry children cannot concentrate, and many parents can’t afford to educate their children because of the cost of school meals. India alone is home to a third of the world’s malnourished children – 3,000 of whom die every day from hunger-related illnesses.

Akshaya Patra often provide the only nutritious meal a child will get that day. It gives parents the motivation to support their children’s education, which in turn gives the children the vital skills they need to build brighter futures for themselves and their families.


Visit the website:  www.howdahsnacks.co.uk

Like Howdah on Facebook: https://www.facebook.com/howdahsnacks

Follow Howdah on Twitter: @HowdahFood

Follow Howdah on Instagram: @howdah_snacks

Palm manages the integrated campaign for Howdah from our leading London PR and Digital office.


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