Folk Co-Living PR Success Story

The Challenge

Folk Co-Living aimed to establish itself as the market leader in the UK’s competitive co-living sector. With standout properties in Battersea, Earlsfield, and Harrow, Folk offers high-quality private studios, state-of-the-art communal areas, and a resident-first approach to shared living.
However, entering a busy market required more than just premium offerings, it needed a powerful PR strategy that could demonstrate Folk’s unique value and drive meaningful engagement.

Strategic Approach

We developed a strategic communications campaign focused on building credibility, visibility, and emotional connection with potential renters. The campaign centred on two core elements:

Media Engagement: Targeted media outreach secured impactful coverage across national, regional, and lifestyle media. By using newsworthy angles such as the rise of co-living and the challenges of urban renting, Palm PR positioned Folk as a forward-thinking innovator in the sector.

Storytelling with Purpose: Real-life resident experiences were integral to the campaign. Human-interest stories highlighted the lifestyle advantages of co-living, including fitness classes, communal kitchens, and cultural events. These narratives brought Folk’s ethos to life, connecting with audiences on a personal level.
This approach aimed to build brand awareness, drive engagement, and ultimately increase occupancy rates across Folk’s properties.

However, entering a busy market required more than just premium offerings, it needed a powerful PR strategy that could demonstrate Folk’s unique value and drive meaningful engagement.

Remarkable Outcomes

The campaign delivered exceptional outcomes:

Extensive Media Coverage
Over 60 pieces of high-quality media coverage were secured within 12 months, including features in The i, Daily Mail, and Evening Standard.

Consistently Positive Sentiment
Every piece of media coverage portrayed Folk in a positive light, reinforcing its image as a premium, community-focused living solution.

Business Impact
The media exposure translated into a significant uptick in inquiries and bookings, directly supporting Folk’s growth and solidifying its position as a market leader.