Announce the launch of Jonny Wilkinson’s No.1 Living brand to UK media and consumers. Position the kombucha as a market leader and establish Jonny Wilkinson as a meaningful and credible founder of the brand.

Deliver a robust education campaign that communicated what kombucha is and its benefits to a UK target audience, driving awareness and sales in Sainsbury’s stores.

Through highly strategic media outreach, Palm secured extensive and impactful coverage across leading influential titles, including The Independent, Mail Online, The Telegraph, The Guardian, Balance Magazine, The Sun on Sunday, and Sunday Express, as well as specialist health and wellness publications.

To drive sales, the PR campaign was supported with targeted social media activity, reaching consumers within a one-mile radius of stockist locations to reinforce key messages and drive purchases.