Food & Drink PR
Palm’s PR campaigns are uniquely data-led.
We utilise both traditional and digital PR to drive real-world, quantifiable results for our clients, whether that’s increasing distribution, improving retailer relations or helping brands expand into new categories.
We work with our clients to identify the key drivers and objectives for their business, and with trusted third-parties to identify exactly where a brand needs to be in the media to achieve these goals.
Our robust KPI system outlines these target publications and enshrines all results in the contract to ensure total transparency and accountability.
Palm’s PR team specialises in Consumer, Business, Trade, On-Trade and Broadcast media, as well as Influencer engagement.
Palm’s goal-driven Digital campaigns are seamlessly integrated with the PR activity to deliver 360˚ Communications campaigns with multiple consumer touchpoints.
Our Digital team specialises in strategic, off-feed Digital Advertisement, creating and seeding content to reach and resonate with a brand’s key audiences online:
Look Social: Our creatives work with our in-house photographer, videographer and designer to establish a unique visual identity to differentiate your social media content from competitors.
Talk Social: Our copywriters shape an authentic tone of voice to represent your brand with truth and transparency.
Be Social: Our strategists ensure that you have the right content, going out on the right platforms at the right times and targeting the right markets to generate tangible results for your business.
Palm’s Digital campaigns achieve real-world results, whether this be increasing brand awareness, through location-targeted advertising, or driving click-throughs and web-traffic to key online spaces and sales platforms.
Palm offers an in-house recipe development service for its clients, which helps to transform individual products into culinary staples through a collection of original, branded recipes, which are created in collaboration with a team of specialist recipe creators, nutritionists and food stylists.
Palm will work with your brand to create unique recipes that are not only innovative and delicious, but which have compelling hooks to engage consumers and the media.
Our in-house creative team will capture beautiful imagery of the new recipes and create bespoke recipe cards for your use. This activity is supported by dedicated PR outreach to place these branded recipes into key publications and media slots, giving consumers inspiration for multiple usage occasions and therefore, repeat brand purchase.
Palm’s expert knowledge of UK retailers informs all of our campaigns and gives them a commercial edge.
Whether your brand is looking to secure its first listing, or is stocked in retailers nationwide, our campaigns are designed to add value to and enhance your listings in the long-term.
Palm’s PR outreach supports your priority listings by targeting the specific data-sets and publications that will ensure maximum cut-through with a retailer’s audience.
Palm also works closely with the editorial teams of major retailers’ in-house publications to gain brand endorsement, securing feature opportunities and team sampling sessions.
Photography & Videography
Palm’s in-house creative team helps to bring your brand world to life through bespoke photography, videography and design work.
Palm creates bespoke brand visuals in a wide range of styles and formats, from stunning lifestyle visuals, to montage videos, illustrations, pack shots and merchandise.