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# Palm PR: Palm PR

## Sitemaps
[XML Sitemap](https://www.palm-pr.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [The Rise of “Me Marketing”: Why Brands Are Thinking Smaller to Win Bigger](https://www.palm-pr.com/palm-insights/the-rise-of-me-marketing/): Post
- [6 Key Takeaways from the 18th CIM Marketing Conference](https://www.palm-pr.com/palm-insights/6-takeaways-from-18th-cim-marketing-conference/): Post
- [Beyond the Spa: The New Wellness Economy](https://www.palm-pr.com/palm-insights/beyond-the-spa-the-new-wellness-economy/): Post
- [Palm Expands International Hotel Portfolio with Two New Luxury Hospitality Wins](https://www.palm-pr.com/palm-insights/international-hotel-wins/): Post
- [State of Luxury: 2026](https://www.palm-pr.com/palm-insights/state-of-luxury-2026/): Post
- [Five Defining Wellness Trends Driving the Industry Shift](https://www.palm-pr.com/palm-insights/five-defining-wellness-trends-driving-the-industry-shift/): Post
- [From Longevity to Soulspan: How the Wellness Travel Sector Is Moving Toward a New Era of Meaningful Wellbeing](https://www.palm-pr.com/palm-insights/wellness-sector-moving-to-new-era/): Post
- [Beyond The Body](https://www.palm-pr.com/trends-report/beyond-the-body/): From Longevity to Soulspan: How the Wellness Travel Sector Is Moving Toward a New Era of Meaningful Wellbeing
- [Hospitality brands that ignore AI-era PR are disappearing](https://www.palm-pr.com/palm-insights/hospitality-brands-ignore-ai-disappearing/): Post
- [Why an Integrated Approach to Communications is Non-Negotiable in the Age of AI](https://www.palm-pr.com/palm-insights/integrated-communications-key-for-ai/): Post
- [From Bangkok to Paris: How Thai GL Actresses Are Rewriting the Rules of Influencer Travel](https://www.palm-pr.com/palm-insights/thai-gl-actresses-rewriting-travel/): Post
- [Inside World’s 50 Best Hotels: How the Global Ranking Works](https://www.palm-pr.com/palm-insights/inside-worlds-50-best-hotels/): Post
- [Raising National Awareness For The Headland](https://www.palm-pr.com/case-studies/raising-awareness-the-headland/): Raising the national profile of The Headland and positioning it as a premium UK staycation destination, in a competitive hospitality landscape where Cornwall is already rich with choice and established luxury properties.
- [Why Media Are Prioritising Round‑Ups Over Stand‑Alone Reviews](https://www.palm-pr.com/palm-insights/why-media-are-prioritising-round-ups/): Post
- [Shokunin by Chef Darren MacLean Marks 10 Years with Landmark 12-Chef Event](https://www.palm-pr.com/palm-insights/shokunin-by-chef-darren-maclean-marks-10-years-with-landmark-12-chef-event/): Post
- [Mollie’s Awarded Four-Star Status for Oxfordshire and Bristol Hotels](https://www.palm-pr.com/palm-insights/mollies-awarded-four-star/): Post
- [Why London’s Nightlife Deserves to Have Serious Policy](https://www.palm-pr.com/palm-insights/londons-nightlife-deserves-serious-policy/): Post
- [Five Takeaways from “The Future of Travel” at The Ned](https://www.palm-pr.com/palm-insights/takeaways-from-the-future-of-travel/): Post
- [Palm Predicts: The Future of Wellness](https://www.palm-pr.com/palm-insights/predicts-the-future-of-wellness/): Post
- [Palm Expands Spanish Luxury Property Portfolio](https://www.palm-pr.com/palm-insights/palm-expands-spanish-property-portfolio/): Post
- [Pom Thaï Brings Ibiza Spirit to Courchevel 1850](https://www.palm-pr.com/palm-insights/pom-thai-brings-ibiza-to-courchevel/): Post
- [Food & Drinks Trends: 2026](https://www.palm-pr.com/palm-insights/food-drinks-trends-2026/): Post
- [Beyond The Ban: HFSS](https://www.palm-pr.com/trends-report/beyond-the-ban-hfss/): With new HFSS regulations coming into play for food and drink brands in January 2026, we've put together a guide on how to navigate the new rules along with some tips.
- [Closing Out the Year at Palm: 2026 Emerging Travel Trends Report](https://www.palm-pr.com/palm-insights/2026-emerging-travel-trends/): Post
- [What the Budget means for UK Hospitality & Travel Businesses](https://www.palm-pr.com/palm-insights/budget-for-uk-hospitality-travel-businesses/): Post
- [What the budget means for the UK property sector](https://www.palm-pr.com/palm-insights/budget-impact-uk-property-sector/): Post
- [Palm Predicts: 2026 Emerging Travel Trends](https://www.palm-pr.com/trends-report/2026-travel-trends/): We partnered with travel journalist Angelina Villa-Clarke to highlight 2026 travel trends.
- [Digital PR is Your Golden Ticket to AI Visibility](https://www.palm-pr.com/palm-insights/digital-pr-golden-ticket-to-ai-visibility/): Post
- [Six AI Lessons from BrightonSEO That Can’t Be Ignored](https://www.palm-pr.com/blog/six-ai-lessons-from-brightonseo/): Post
- [Taking stock: Food & Beverage in the hotel world – steady, but ready for a leap](https://www.palm-pr.com/palm-insights/food-and-beverage-hotel-trends-2025/): Post
- [The Future of AI: Fireside Conversation at The Ned](https://www.palm-pr.com/blog/the-future-of-ai-conversation-at-the-ned/): Post
- [Luxury with Heart: Inside the Independent Hotel Show’s Redefinition of High-End Hospitality](https://www.palm-pr.com/blog/independent-hotel-show-insights-2025/): Post
- [The Trends Shaping the Future of Digital Marketing](https://www.palm-pr.com/trends-report/the-trends-shaping-the-future-of-digital-marketing/): The world of digital marketing moves fast, discover the trends shaping the future in our 2026 trends report.
- [The Asian Boom – Attracting Luxury Travellers to Your Hotel](https://www.palm-pr.com/trends-report/the-asian-boom-attracting-luxury-travellers-to-your-hotel/): Discover how your hotel or hospitality business can attract the Asian Traveller as the market continues to book.
- [How getting SEO basics right supports commercial success](https://www.palm-pr.com/trends-report/how-getting-seo-basics-right-supports-commercial-success/): Discover how a strong SEO strategy can support commercial success and turn your website into a powerful marketing tool.
- [Palm Predicts – 2025 Trends Report](https://www.palm-pr.com/trends-report/palm-predicts-2025-trends-report/): Download our 2025 trends report covering travel, hospitality, food and drink and digital.
- [Palm Introduction](https://www.palm-pr.com/trends-report/palm-introduction/): Download our brochure to find out about Palm PR and the services we offer.
- [How to attract the U.S. Traveller](https://www.palm-pr.com/trends-report/attract-the-us-traveller-download/): Discover the ways you can attract the US traveller and the areas that stand out to the US market in our downloadable insight.
- [UX Best Practice](https://www.palm-pr.com/trends-report/website-ux-one-pager/): Discover the User Experience mistakes to avoid and some top tips for UX best practice.
- [SEO Isn’t Enough Anymore: Meet AEO & GEO](https://www.palm-pr.com/blog/seo-aeo-geo/): Post
- [Five Key Palm Predictions: WTM London 2025](https://www.palm-pr.com/blog/five-predictions-wtm-london-2025/): As anticipation builds for World Travel Market (WTM) London 2025, taking place November 4–6 at Excel London, the event is poised to be its largest in the 45-year history thanks to a 25 % expansion in space, a new cultural programming initiative and intensified global participation
- [What Google’s August Spam Update Means for Your Business](https://www.palm-pr.com/blog/googles-august-spam-update/): Post
- [TikTok’s New Hashtag Limit: What It Means for Brands](https://www.palm-pr.com/blog/tiktoks-new-hashtag-limit/): Post
- [DAMU](https://www.palm-pr.com/digital-development-services/web-development/damu/): Wellness Reimagined — Building a Digital Experience That Heals 
- [Damu at The Mandrake: Redefining Wellness in London](https://www.palm-pr.com/case-studies/damu-redefining-wellness-in-london/): Launching a visionary spa concept – Damu, with no brand awareness or digital footprint in an oversaturated wellness market. With no physical space to visit, the challenge was to introduce a brand-new innovative concept, build demand and cultural relevance for something people couldn’t yet experience in person.
- [Launching No.1 Living](https://www.palm-pr.com/case-studies/launching-no-1-living/): Announce the launch of Jonny Wilkinson’s No.1 Living brand to UK media and consumers. Position the kombucha as a market leader and establish Jonny Wilkinson as a meaningful and credible founder of the brand.
- [OpenAI & UK Government Partnership: What it means for Your Business](https://www.palm-pr.com/palm-insights/openai-uk-government-partnership/): Post
- [Life After Cookies: How Smart Brands Are Winning with Data in a Privacy-First World](https://www.palm-pr.com/palm-insights/winning-with-data-in-a-privacy-first-world/): As the marketing world waves goodbye to third-party cookies, we're entering a new era where the rules of engagement have shifted - but the opportunities haven't vanished. Brands that adapt fast, focus on clean, consent-led data, and communicate clearly can still reach the right audiences and measure impact effectively. 
- [Maximising ROI with Digital Marketing and Content](https://www.palm-pr.com/palm-insights/maximising-roi-with-digital-marketing-and-content/): In today’s digital-first world, brands are under increasing pressure to make every marketing pound count. Audiences are savvy, competition is fierce, and attention spans are fleeting. The brands seeing real success aren’t just investing in paid media or standalone content; they’re taking a joined-up approach, blending creativity, strategy and insight to maximise return on investment (ROI).
- [New Destinations 2025 with Newsweek](https://www.palm-pr.com/blog/new-destinations-2025-with-newsweek/): At the same time, Spear’s is reporting on the rise of $1 million+ family holidays, with itineraries spanning continents, packed with private jets, yachts, round-the-clock concierge support, and fully carbon-offset travel.

## Pages
- [AI-Integrated Communications](https://www.palm-pr.com/services/ai-integrated-communications/): Services / AI Integrated Communications
- [Wellness PR & Communications](https://www.palm-pr.com/services/wellness-pr-communications/): Services / Wellness Communications
- [Guiding Global Impact](https://www.palm-pr.com/services/global-charity-comms/): Services / Charity Communications
- [Emily Keogh, Palm PR Founder](https://www.palm-pr.com/emily-keogh-palm-pr-founder/): Emily Keogh founded Palm PR in 2010, read her story.
- [Trends Report](https://www.palm-pr.com/trends-report/): Discover the latest trends, best practices and more from our team of industry experts.
- [Global Awards & Recognition Strategy](https://www.palm-pr.com/services/global-awards-recognition-strategy/): Services / Digital Services
- [AEO](https://www.palm-pr.com/services/aeo-services/): Answer Engine Optimisation (AEO) is about enhancing your digital presence for AI-powered discovery. As platforms move beyond traditional search, we help you stay visible with a clear strategy built for how AI interprets, evaluates, and serves up content.
- [Travel PR](https://www.palm-pr.com/services/travel-pr/): At Palm, we deliver data-led travel PR campaigns that go beyond headlines. We build awareness, drive bookings and position brands as leaders in their space — whether that’s luxury hotels, experience-led travel, destinations or emerging travel tech platforms.
- [Business Web Applications (ERP & Business Platforms)](https://www.palm-pr.com/services/business-web-applications-erp-platforms/): Services / Digital Services
- [Web Development & Applications](https://www.palm-pr.com/services/web-development-applications/): Services / Digital Services
- [Creative & Immersive Digital Experiences](https://www.palm-pr.com/services/creative-immersive-digital-experiences/): Services / Digital Services
- [Corporate Profiling](https://www.palm-pr.com/services/corporate-profiling/): Services / Communications
- [FAQs](https://www.palm-pr.com/faqs/): Read our FAQs and if there is something else you need to know, get in touch with our team who will be happy to help.
- [Privacy Policy](https://www.palm-pr.com/privacy-policy/): Effective date: 9th of September, 2024
- [Sales and Revenue Representation](https://www.palm-pr.com/services/sales-and-revenue-representation/): Services / Hotel Sales
- [Search Trends](https://www.palm-pr.com/services/search-trends/): Services / Digital Insights
- [Target Customer Profiling](https://www.palm-pr.com/services/target-customer-profiling/): Services / Digital Insights
- [Website Technical Audit](https://www.palm-pr.com/services/website-technical-audit/): Services / Digital Insights
- [Conversion Rate Optimisation](https://www.palm-pr.com/services/conversion-rate-optimisation/): Services / Digital Exposure
- [Google Ads](https://www.palm-pr.com/services/google-ads/): Services / Digital Exposure
- [SEO](https://www.palm-pr.com/services/seo/): Services / Digital Exposure
- [Crisis Management](https://www.palm-pr.com/services/crisis-management/): Services / Communications
- [Social Media](https://www.palm-pr.com/services/social-media/): Services / Communications
- [Influencer](https://www.palm-pr.com/services/influencer/): Services / Communications
- [PR](https://www.palm-pr.com/services/pr/): Services / Communications
- [Competitor Analysis](https://www.palm-pr.com/services/competitor-analysis/): Services / Digital Insights
- [Contact Us](https://www.palm-pr.com/contact-us/): Want to elevate your brand's communication and digital marketing strategy? Get in touch with our team via info@palm-pr.com or give us a call on 020 7871 6733.
- [Cookie Policy](https://www.palm-pr.com/cookie-policy/): Palm PR ("we," "us," or "our") uses cookies and similar technologies on (the "Site"). This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
- [Recruitment](https://www.palm-pr.com/recruitment/): Join our world.
- [Team](https://www.palm-pr.com/team/): Investing in our team is our number one priority.
- [Clients](https://www.palm-pr.com/clients/): We’re proud to work with some of the world’s leading brands in Hospitality, Travel, Wellness, Property and Food & Drink sectors.
- [Blog](https://www.palm-pr.com/blog/): Read our latest blogs for the latest from the world of Palm.
- [Insights](https://www.palm-pr.com/insights/): Discover the latest industry insights from our thought leading team.
- [Case Studies](https://www.palm-pr.com/case-studies/): Explore some of the incredible results we have generated for our range of clients in food & drink, property, hospitality and travel.
- [Services](https://www.palm-pr.com/services/): Discover our communications, digital exposure, digital insight, hotel and creative strategy services that are data led and results driven to maximise impact for your business.
- [Home](https://www.palm-pr.com/): Luxury Travel, Hospitality, Property and F&B Communications for global brands

## FAQs
- [How can PR campaign success be measured?](https://www.palm-pr.com/faq-items/how-can-pr-campaign-success-be-measured/): At Palm, we set clear, measurable KPIs (Key Performance Indicators) for targeted press coverage, which we review each quarter and include in our contracts. These KPIs are carefully aligned with the publications, influencers, or content that resonate most with your specific audience, helping to ensure the most effective and impactful results.
- [Can you support my business with a product launch?](https://www.palm-pr.com/faq-items/can-you-support-my-business-with-a-product-launch/): Yes! Palm’s food and drink team specialise in launching FMCG NPD, whether that be to Trade press (eg: an exclusive with The Grocer Magazine), or a press and influencer event (potentially partnering with one of the Hospitality & Travel team’s restaurant, bar or hotel clients), we specialise in creative mailers, sending out new products in an innovative way that speaks to the brand values.
- [How to plan a PR campaign?](https://www.palm-pr.com/faq-items/how-to-plan-a-pr-campaign/): Planning a PR campaign starts with finding the right PR partners who can help you define your goals from the start. Whether it's PR, digital, or influencer marketing, your campaign should focus on delivering real commercial results, boosting brand awareness, and managing your reputation. It's also essential to work with an agency that has a clear system for measuring success. This way, you can agree upfront on what a successful campaign looks like. At Palm, we set clear, measurable KPIs (Key Performance Indicators) for targeted press coverage, which we track quarterly and include in our contracts.
- [How can I develop an effective PR strategy?](https://www.palm-pr.com/faq-items/how-can-i-develop-an-effective-pr-strategy/): An effective PR strategy is all about creating a communications plan that truly fits your business's unique goals. At Palm, we don’t believe in a ‘one-size-fits-all’ approach to public relations, digital, or influencer marketing. Instead, we like to start by setting the right foundations. That means getting to know your commercial goals, brand vision, target audience, and market inside and out. A great PR strategy blends ‘evergreen’ activities with a solid, always-on press office while also jumping on seasonal moments and trending themes with creative, tactical campaigns.

## Categories
- [Digital Development Services](https://www.palm-pr.com/category/digital-development-services/)
- [Trends Report](https://www.palm-pr.com/category/trends-report/)
- [Web Development](https://www.palm-pr.com/category/digital-development-services/web-development/)

## FAQ Categories

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