Firedog ( is a new modern Aegean inspired restaurant and bar on Newman Street, Fitzrovia, opening for all day breakfast and lunch from January 2017.

It serves a unique menu of dishes influenced by the street food of Greece and Turkey and inspired by the richly diverse produce found in a group of islands located between the Greek and Anatolian Peninsulas. Vibrant, diverse and mouth-watering mezze style dishes are updated with a contemporary twist for the discerning London crowd.

Ventured by Fork & Blade (, the dynamic group behind multiple London projects including Covent Garden’s modern coffee house The Black Penny.

Executive Chef George Notley has created a unique range of dishes, bringing the taste of the islands located between the Greek and Anatolian Peninsulas to London.

Innovative breakfast and lunch dishes will be served along with a modern approach to mezze feasting, encouraging diners to try and share a multitude of flavours. Firedog has a strict ‘no avocado’ policy and is on a mission to reinvigorate the morning dining scene with unique plates.

Firedog will be open for dinner bookings and late night drinking from March 2017.

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