Assembly London

Assembly London ( is a new urban hotel that lives by a ‘Get Up and Go’ mantra, designed to connect guests to the heart of the city.

Perfect for curious individuals seeking an adventure, Assembly is smack-bang in the middle of the West End. Both Soho and Covent Garden are right on the doorstep, and for guests who want to explore and access the rest of the city via Leicester Square and Charing Cross underground stations are less than a five-minute walk away.

Echoing the soul of the city, Assembly’s team are on hand to help, providing a real local’s guide to London, with insights on secret hang-outs, under-the-radar drinking dens and buzzy eating joints.

After a day of exploring an Assembly room is the perfect place to kick back in. Designed to re-charge, the rooms are stripped back, focusing on everything that really matters; super comfy beds, soft fluffy pillows, a walk-in power shower, incredible sound proofing, air conditioning and super strong WI-FI. Out with unnecessary amenities, like overpriced mini bars, intrusive bed-side telephones and oversized TVs, redundant in an age of streaming.

Designed by internationally renowned architects, Scott Brownrigg, each of the 121 guest bedrooms are inspired by the works of London’s iconic designers – Stella McCartney, Gareth Pugh and Alexander McQueen all of whom studied at London’s Central Saint. Martin’s College of Art and Design.

Burrowed away in each room is a giant bunny wearing a provocative leather collar. He’s fun, flirtatious and definitely not camera shy.