What’s Next for Food & Dining?

Posted on 27/01/2017 · Posted in Blog, Food and Drink, Palm PR

This January, the team at Palm PR has taken a moment to stop and reflect upon what food and dining trends we loved in 2016 along with some predictions for what will be big this year.

What did we love?

Sarah loved ‘limited-choice menus’ in 2016 – “Large, extensive menus have always proved troublesome for diners, choosing one dish from an infinite list can be desperately stressful.

Refined menus also allow chefs to focus on the quality of a handful of dishes, often specialities of their own, adhering to the old saying, ‘quality not quantity.’

Helena loved the overwhelming rise of food delivery – “I love the ease with which these middle men connected us to our favourite restaurants in 2016.”

With the constant development and inception of mobile phone apps, tech-driven delivery saw an enormous rise in 2016. Deliveroo led the way in the UK and companies such as Uber were soon to follow with their creation, UberEATS.

Ed couldn’t get enough of poké“I loved the sushi-bowl craze that ignited in 2016.” A trend that flooded the Western coast of America in 2015, crossed the Atlantic in 2016 and took London by storm. In June Ahi Poké opened in Fitzrovia and Tombo Poké opened in Soho.

Our predicted trends for 2017…

Ben predicts that ‘night food’ will materialise in 2017 – “With so many people seeking functional food, perhaps night-food is something to look out for in 2017.”

The increasingly hectic pace of modern life has created a market for a night-time product which helps people calm down before bedtime, sleep better and restore the body while they rest.

Josie believes that 2017 will see the demise of the avocado“In 2016, Londoners spent the majority of their time and money brunching and eating ‘avo-toast’ or one of its many variations.”

Much like Firedog, who recently announced an ‘avocado ban’ at their newly opened Fitzrovia restaurant, we at Palm PR think the avocado has had its time in the spotlight. Firedog is certain that there is more to breakfast than avocado on toast and their unique menu, influenced by the street food of Greece and Turkey, offers many alternatives for a more interesting breakfast or brunch.


Image Credit: 5* Luxury Lifestyle Hotel Andaz London Liverpool Street