Thought Leadership: Giving Our Clients a Big Voice in the Food & Drink Industry

Posted on 12/12/2014 · Posted in Blog

Giving our clients a voice as industry experts is key to communicating the values, knowledge and passion behind their brand, showcasing their authority within a chosen sector. It is a key part of all of our campaigns at Palm PR.

A great example of this was the recent Healthy Eating debate, published in The Guardian newspaper and on its website: http://www.theguardian.com/media-network/2014/dec/08/healthy-eating-food-manufacturers

The feature brought together 12 industry experts to discuss how much responsibility food companies should take for the nation’s eating habits.

Palm PR arranged for three of our clients to be involved in the debate:

1.Tracy Hamilton, Director of award winning vegetable accompaniments brand Mash Direct http://www.mashdirect.com/

2.Claire Brumby, Founder and Director at vegetable crisp brand Scrubbys http://scrubbys.co.uk/

3.Fiona Cramp, Director at gourmet yoghurt brand The Collective  http://www.thecollectivedairy.com/uk/

The resulting article established these brands as important voices within the food industry, as the trend for health-conscious eating continues to develop. All three of our clients have unique insights about healthy eating and this features was a great way for these businesses to raise awareness of their values.