This week’s Social Media Bytes

Posted on 16/10/2015 · Posted in Blog, Social Media Bytes

LinkedIn’s app is about to look a lot more like Facebook


The LinkedIn app is set to get a whole new makeover – yet the new format still looks strangely familiar.

That’s because the new project, “Project Voyager”, features a feed of updates from your network, a concept very similar to Facebook’s News Feed.

The project will be available on iOS, Android and the mobile web when it launches in the coming weeks.

The company’s head of product Jeff Weiner noted how the new design is a significant departure from the current version of the app, and instead will consist of a simplified design that is divided into 5 sections: Home, Me, Messages, My Network and Search.

The redesign will also emphasise LinkedIn’s growing portfolio of apps, and will allow users to move between the other apps they use including Job Search, Pulse or Connected.

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USA Today’s Facebook-inspired use of emojis gets thumbs down


USA Today confused some of their readers this week, by pairing each story on the front page with a corresponding emoji.

The editor-in-chief David Callaway spoke about the emoji experiment, and how it was done as an attempt to stir debate as Facebook’s introduction of emoji’s could lead to billions of people regularly using them.

A piece about a the tragic stabbing of a US citizen was accompanied by a a sad face with a tear coming from one eye, while another piece on Russian bombings in Syria was signified by an angry red face.

The experiment received a mixed reaction from the public, with some pointing out that the light-hearted nature behind emoji’s had no place beside such serious articles.

Callaway noted that “the more digital people are, the more they seemed to like them. They have become an acceptable way of expressing oneself online, in sharing news stories as well as anything else.”

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Playing video games, not using social media, linked to poor exam results


This week it was found that poor exam results are linked to pupils playing video games over social media, a study claims.

The study found that 77% of 14-16 year olds who rarely ever play video games achieved five ‘good’ GCSE grades, in comparison to 41% of students who play games twice a day.

The study was conducted by the National Children’s Bureau in Northern Ireland, who also found that although social media was a much more popular activity among the students, there was no direct link between social media usage and bad exam performance.

In fact, it was also found that children without internet access at home were seen to be at a significant disadvantage, only obtaining 5 good grades 29% of the time in comparison to 68% of those with WiFi at home.

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