The Collective’s ‘Automoobile’ hits the road

Posted on 25/10/2013 · Posted in Food and Drink

This week, the Palm PR team took to the streets of London to celebrate the launch of the UK’s first alcoholic yoghurt, The Collective’s Limited Edition Raspberry and Amaretto flavour.

We enlisted the help of a high-profile bartender to create a delicious bespoke ‘yogtail’ using this exciting new yoghurt.

Served directly from The Collective’s famous ‘automoobile’, press and public were invited to taste the yogtail, customising it from the luxury toppings bar. A perfect remedy for the mid-week blues, Londoners were happy to queue for this afternoon pick-me-up.

The Collective’s deliciously daring limited edition Raspberry and Amaretto yoghurt is available nationwide in Sainsbury’s, Waitrose, Ocado, Tesco, Wholefoods, Morrisons, Booths, Co-op, Budgens and Nisa until the end of November!