Social Media Bytes – The weeks’ social media news

Posted on 20/02/2015 · Posted in Blog
  1. Still emailing? It’s a sign of your age…
  2. Put the data into dating – coder cracks the secret to true love!
  3. Want more retweets on Twitter? – There’s an app for that too!
  4. Are we all just social media obsessed?

1.  Still emailing? It’s a sign of your age…

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  • Once considered a pioneering form of communication, email is rapidly falling out of favour as the likes of WhatsApp and SnapChat begin to overtake email as the primary form of communication among a younger generation
  • Even in the workplace the sheer volume of emails and the many questions over email etiquette is making it an increasingly ineffectual tool.
  • So, what do you think? Is it time to ditch the inbox and start reaching out with Twitter? We’re just interested to understand the etiquette of sending your boss a SnapChat…

Read the full article here:

2.  Put the data into dating – coder cracks the secret to true love!

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  • Mathematician Chris McKinley has programmed his way to finding true love online using data freely available online.
  • Dating site OKCupid ask multiple questions as users build their online profile, focusing on various areas including lifestyle, religion and politics. Chris reasoned that respondents would fall into clusters based on responses and developed a bot to trawl the site, creating a dataset from some 6 million responses.
  • The data analysis identified 7 distinct clusters. Chris selected the 2 that most appealed to him and set up 2 profiles that would attract the relevant type of user.
  • The responses began flooding in, with up to 70 messages a day. Chris began to notice that not only did the women he dated have comparable online data sets, in real life they shared eerily similar traits, including drink preferences, fashion sense and conversational style.
  • Tiring of the repetition, he sought out women who diverged from the “type” and, after 90 dates, met Christine Tien Wang, who he is now engaged to!
  • Who said romance was dead, eh?!

Get all the DATAing tips here:

3.  Want more retweets on Twitter? – There’s an app for that too!

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  • In our celebrity-obsessed sphere where the latest tweet from Rihanna or Beyoncé causes an upmost frenzy, or where the ongoing battle to topple Katy Perry as the most followed person on Twitter starts an ongoing world-wide battle, an app that allows Twitter users to gain more retweets may be just the thing for you!
  • App developers over at created the tool which allows you to write two tweets and then tells you which one is most likely to be retweeted
  • Creators of the app developed an algorithm to predict which version of the “same” announcement an author should choose to get more attention
  • The main idea is to automatically learn what wording works better by examining a large number of pairs of tweets posted by the same author containing the same url, giving users a better chance of getting noticed
  • Give it a go! You could be smashing Katy Perry’s Twitter record in no time!

Read the full article here:

4.  Are we all just social media obsessed?

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  • I guess the days of tuning into our well-known news domain to find out the breaking news is officially over. According to PR data specialist 72Point, social media is becoming the most common portal through which people in the UK read news
  • The survey of 7,500 ‘media consumers’ highlighted how people’s approach to consuming news has changed – instead of going to websites, people expect the news to come to them
  • The report found that more than a third (34%) of people click through to news via social media
  • Broken down by gender, Facebook, Pinterest and Instagram – the more ‘visual’ social channels – are significantly female dominated whereas Twitter, LinkedIn and Google+ are used more frequently by males
  • In terms of what we use to consume media, smartphones are the most popular device (62 per cent), followed by laptops (57%), tablets (39%) and desktops (33%)
  • The top five most popular digital print titles identified in the survey are Mail Online, The Guardian, the Daily Mirror, The Sun and the Metro.

Read the full article here: