Social Media Bytes – The weeks’ social media news

Posted on 30/01/2015 · Posted in Blog
  1. The Day the Internet Died –  MASS SOCIAL MEDIA PANIC as Facebook, Instagram & Tinder go down on Tuesday
  2. Polar Express – Sky Atlantic’s latest blockbuster Fortitude’s icy cool PR stunt on the London Underground
  3. The End of RegrettAPPble Messages – new messaging service allows you to recall embarrassing texts
  4. Super Bowl Super Lucrative for Facebook – site looks to expand its coverage of the sporting event this Sunday to increase advertising revenue.

1. The Day the Internet Died: MASS SOCIAL MEDIA PANIC as Facebook, Instagram and Tinder go down on Tuesday

FB DOWNFB VALENTINE

 

 

 

 

 

 

 

  • Millions of lives were affected on Tuesday as a social media apocalypse saw key social networks Facebook, Instagram & Tinder go offline at 06.15 GMT.
  • Distraught users swiftly took to a fully-functioning Twitter to express their fears, with #FacebookDown and #SocialMeltdown2015 quickly trending.
  • Thankfully the outage was short-lived, with sites back up within 40 minutes.
  • Hacking collective Lizard Squad claimed responsibility for the attack, but Facebook later admitted it was a technical glitch on their part – Ooops

Read more here: http://metro.co.uk/2015/01/27/panic-facebook-instagram-and-tinder-are-all-down-5037385/?ito=v

2. Polar Express – Sky Atlantic’s latest blockbuster Fortitude executes icy cool PR stunt on the London Underground

polar 2 polar 1

 

 

 

 

 

“Excuse me mate, how do I get the Northern line from here?” “Can we take another one? That’s a really bad angle for me!”

  • Ahead of the UK launch of Sky Atlantic’s latest drama Fortitude, a polar bear was this week released into the London Underground to promote the Icelandic crime thriller.
  • From the Metro-polar-tan Line, down the Northern Line and onto the Arctic Circle Line, the life-sized beast stunned commuters and got social media talking. *
  • Alas, the creature wasn’t an Arctic import, but a large model controlled by two puppeteers who worked in coordination with each other after spending five days studying polar bears movement.
  • It took 8 weeks to create the polar bear, utilising 60 types of material, including clay, semi-rigid foams, latex, and 90 square foot of fur.
  • The polar-bear is not actually featured in the TV show, but at least he got a nice day trip out of all of this. And it set twitter abuzz with people tweeting about their sightings of it.

*Polar puns courtesy of Sam Wollaston at The Guardian!

Read more here: http://www.standard.co.uk/news/london/arctic-circle-line-commuters-shocked-as-lifesized-polar-bear-takes-the-tube-10004719.html

3. The End of RegrettAPPble Messages – new messaging service allows you to retract embarrassing texts

embarrassing text 2 embarrassing text 1

 

 

 

 

 

 

 

 

  • Good news for anyone who has ever been overcome by shame after hitting the send button (and who hasn’t?!) – New app Strings allows you to “share what you want with who you want and take it back, if you want.”
  • Users are able to delete messages, images and videos from their phone and that of the recipient remotely, enabling them to retract potentially embarrassing content. It also prevents the recipient from sharing, downloading or taking a screenshot of the sender’s content.
  • The downside? Both parties have to be using the messaging app, so it might have a limited scope…
  • Strings is the latest in a line of similar apps, including Ansa, On Second Thought & Invisible Text, but has proved popular in its Beta stages with 40,000 downloads since its launch in December.
  • Experts warn that although such apps remove content from users’ phones, it may still be stored on the company’s server, leading it open to hackers , a vulnerability exposed in SnapChat’s servers in October last year

Read more here: http://www.bbc.co.uk/news/business-30808846

4. Super Bowl Super Lucrative for Facebook – site looks to expand its coverage of the sporting event this Sunday to increase advertising revenues

fb twitter war 2 fb twitter war 1

  • Facebook is this week launching Trending Super Bowl — a real-time hub for content from Sunday’s game between the Patriots and Seahawks.
  • Followers will receive game updates from the Facebook scoreboard module while also viewing selected Super Bowl posts from celebrities, professional media streams and Facebook friends. Facebook are promoting it as the “second-screen” for the game.
  • Facebook is increasingly dominating the coverage for large sporting events, with 50 million users having 185 million interactions on the site during last year’s Super Bowl and 350 million users worldwide engaged in conversation around the World Cup via the social networking site last year.
  • This launch coincides (unsurprisingly) with the launch of a new advertising model that seeks to emulate and rival Twitter’s real-time targeted advertising. This Super Bowl Facebook will sell ads that target people based on the conversations they are having, with promotional videos playing automatically on Facebook newsfeeds, triggered by key words throughout the game.
  • The new advertising strategy comes just days after Facebook announced double-digit gains in its 4th quarter revenue and profits thanks to a steady rise in mobile advertising.

Read more here: https://uk.news.yahoo.com/facebook-launching-trending-super-bowl-big-game-155446953–spt.html#1qkN9o8

https://uk.news.yahoo.com/facebook-sell-real-time-super-bowl-ads-taking-120447318–nfl.html#TPo9TTG