Social Media Bytes – The weeks’ social media news

Posted on 16/01/2015 · Posted in Social Media Bytes
  1. #JeSuisCharlie has become one of the fastest trending hashtags in Twitter history
  2. Who knows you best? A new study proves Facebook can judge your personality better than your family can
  3. Lyle’s Golden syrup proves a smile is infectious
  4. Reading this on your mobile? Don’t put it down – new research proves phone separation anxiety is real…
  5. LinkedIn reveals the top 10 Best LinkedIn Company Pages of 2014
  6. Mysterious popularity of the Isles of Scilly Police Facebook page revealed…
  1. #JeSuisCharlie has become one of the fastest trending hashtags in Twitter history

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Heatmap shows the global reach of #JeSuisCharlie / The Je Suis Charlie image

  • #JeSuisCharlie has become one of the fastest trending hashtags on Twitter as users seek to express their solidarity with victims of the Paris massacre.
  • At its height, the hashtag was tweeted at a rate of 6,500 times a minute and featured 3.4 million times in a single 24-hour period.
  • The hashtag has become shorthand for those wishing to show their support of free speech and freedom of expression.
  • Sadly, newspapers also report that over 50 people have filed to trademark the Je Suis Charlie phrase since it was first created by Joachim Roncin. Commenting on these attempts, Roncin stated ‘It’s horrible to think for one second that this slogan that is full of hope, someone will own it’.

 

Read more here: http://www.telegraph.co.uk/news/worldnews/europe/france/11336879/Paris-Charlie-Hebdo-attack-Je-Suis-Charlie-hashtag-one-of-most-popular-in-Twitter-history.html

http://www.bbc.co.uk/news/blogs-trending-30797059

2.  Who knows you best? A new study proves Facebook can judge your personality better than your family can

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  • Yikes! It’s a Technophobe’s worst nightmare come true! Yes that’s right, every page you click ‘like’ for on Facebook is gathering information on you that is putting together a pretty good idea of what sort of person you are.
  • In a study conducted by the National Academy of Sciences, 86,000 Facebook users demonstrated the power of these intelligent machines to accurately guess the user’s personality traits based on what sort of TV shows and music they like.
  • For example, users who liked David Bowie on Facebook were perceived as ‘artistic and liberal’, and those who liked Doctor Who were considered ‘shy and reserved.
  • The computer was set against spouses, family members, and the Facebook users themselves. The general outcome was that the computer identified the user’s personality traits more accurately than the family members, with the spouses being most familiar with their partner’s characteristics.
  • However, with the more pages you like, and an average number of likes per Facebook user is 227, their estimations became more accurate than the other participants in the study. Sounds disconcertingly like an episode of Black Mirror to us!

Read more here: http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-knows-you-better-than-your-friends-do–because-likes-reveal-so-much-about-your-character-9973398.html

3.  Lyle’s Golden syrup proves a smile is infectious

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  • Lyle’s latest campaign targeted commuters in Victoria railway station this week as the company put a ‘smile-activated dispenser’ in the station, enabling people who smiled into the sensor to receive a sample of the syrup.
  • This marketing campaign came as a response to a report commissioned by Lyle’s Golden Syrup called ‘Beating the Winter blues’ that looked at the ways the nation can feel healthier and happier with their life
  • The idea of the campaign is for brits to kick-start their day by having a hearty, warming bowl of porridge with Lyle’s Golden Syrup to help them through the difficult cold month of January.
  • The campaign has proved a success, and will be touring UK train stations to help commuters across the country through their cold, dark early mornings.

Read more here: http://www.thedrum.com/news/2015/01/14/lyle-s-golden-syrup-looks-push-online-platform-touring-syrup-dispenser-stunt

  1. Reading this on your mobile? Don’t put it down – new research proves phone separation anxiety is real…

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  • Research from University of Missouri suggests being away from your mobile for prolonged periods of time can lead to actual psychological harm, physiological anxiety and poor cognitive performance.
  • Participants in the study were asked to complete a puzzle, once with their phone at their side and once with it out of reach and ringing off the hook.
  • Participants were not only unable to concentrate without their phones, but they also displayed increases in heart rate and blood pressure.
  • The study concluded that being without one’s phone ultimately caused ‘a lessening of the self’ – scary stuff!

Read more here: http://metro.co.uk/2015/01/10/separation-anxiety-from-your-phone-is-real-5016767/

5.  LinkedIn reveals the top 10 Best LinkedIn Company Pages of 2014

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  • Business-focused social media site LinkedIn based their rankings on user nominations for their favourite organizations and businesses.
  • The Top 10: Dell, Evernote, Hootsuite, L’Oreal, Luxotitica Group,  Marketo, The Nature Conservancy, P&G, Tesla Motors and Wells Fargo.
  • LinkedIn have highlighted ways in which the Top 10 Companies have used clever content and utilised LinkedIn tools to maximise audience engagement. Read these tips via the link below – maybe you can make it into the list for 2015?

Hone your LinkedIn skills here: http://www.slideshare.net/linkedin/link-company-pagestemplate129?trk=eml-cp_mktg-btn-cpbest-20150115

6.  Mysterious popularity of the Isles of Scilly Police Facebook page revealed…

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  • The Isles of Scilly Police Facebook page has garnered an unusual amount of press attention this week as journalists at Metro seek to work out how the police force of an archipelago with an approximate population of 2,200 has just hit 11,873 Facebook likes.
  • The unexpected popularity is quickly explained by a visit to the page, where the force, who describe their lives as a bit ‘like Heartbeat, but less frenetic’, post details of their unsolved crimes and community work.
  • In a recent post PC Mat Crowe (a.k.a. ‘The Silver Fox’) seeks help in tracking down ‘booze pixies’ who left an empty beer barrel and cans in a local nature reserve.

Read more here: http://metro.co.uk/2015/01/12/theres-a-reason-why-the-isles-of-scilly-facebook-page-is-so-popular-5019026/

Like their Facebook page: https://www.facebook.com/IslesofScillyPolice