SOCIAL MEDIA BYTES- The weeks’ social media news

Posted on 09/01/2015 · Posted in Social Media Bytes
  1. Facebook buys speech recognition start-up Wit.ai, prompting rumours about new developments to the site
  2. Mark Zuckerberg launches his “Year of Books” on Facebook
  3. Social media embarrassment for Ryan Air after comedian Ryan Hand dupes them with tongue-in-cheek “emotional baggage” tweet
  4. “Addicted to selfies? You might be a psychopath…” – Research suggests link between selfies and negative personality traits
  5. PR win for Virgin Trains as they respond to customer’s embarrassing Twitter plea

1. Facebook buys speech recognition start-up Wit.ai, prompting rumours about new developments to the site

  • zukWit.ai is a speech-recognition service that has the ability to “turn speech and text into actionable data”
  • Neither company will reveal what they have planned for the service, but the original Wit.ai platform will remain open and become free for all users
  • Analysts are speculating that the buy-up signals Facebook’s move into voice messaging or even voice control for appliances, rivalling the likes of Hive & Sonos
  • Analysts expect the Wit.ai-Facebook collaboration to produce something more useful and far-reaching than Skype or Siri-style services, both of which rely on similar platforms

Read more here: http://www.bbc.co.uk/news/technology-30697254

2. Mark Zuckerberg launches his “Year of Books” on Facebook

  • booksZuckerberg has set up Facebook page to encourage others to join his 2015 commitment to reading one book a week
  • The page has had over 233k likes to date
  • Each year Zuckerberg sets himself a new challenge aimed at learning something significant about the world outside Facebook. He explains the reasoning behind the choice for 2015: “I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today.”
  • His first choice for 2015, The End of Power by Moisés Naím, has since sold out on Amazon

Read more here: http://www.bbc.co.uk/news/business-306804193

3. Social media embarrassment for Ryan Air after comedian Ryan Hand dupes them with tongue-in-cheek “emotional baggage” Tweet

  • ryan airComedian Ryan Hand has exploited Ryan Air’s recent social media charm offensive by tweeting them “What a disgrace, there’s a woman crying at the @Ryanair check in desk who’s been made to pay extra for emotional baggage”, to which the unwitting Ryan Air social media team promptly responded “Hi Ryan, which airport is this happening at?”
  • Hand shared the response and asked followers to retweet – it has since gained 1.3k retweets and 768 favourites
  • Ryan Air clawed back some PR points by issuing the following statement: “As the fastest responding airline on Twitter in Europe, we pride ourselves on the speed of our customer service. We apologise for temporary technical difficulties with our sarcasm detector today.”

Read more here: http://www.dailymail.co.uk/travel/travel_news/article-2894225/Ryanair-misses-joke-woman-charged-emotional-baggage.html

4. Addicted to selfies? You might be a psychopath…” – Research suggests link between selfies and negative personality traits

  • oscar selfie 2Men who post a lot of selfies on social media are more likely to demonstrate psychopathic personality traits including  narcissism, lack of empathy and impulsiveness
  • Those who edit pictures to improve their appearance are most likely to show narcissistic qualities, a psychological flaw that relates to feelings of being more intelligent, attractive and better than others
  • Those who post images immediately are most likely to show psychopath traits of impulsive behaviour and lack of empathy

Read more here: http://www.telegraph.co.uk/news/newstopics/howaboutthat/11330225/Take-too-many-selfies-You-could-be-a-psychopath.html

5. PR win for Virgin Trains as they respond to customer’s embarrassing Twitter plea

  • virginUnashamed Virgin Trains passenger, Adam Greenwood, took to Twitter this week after finding himself on the 19:30 Euston to Glasgow service with no toilet paper
  • His original tweet read “I’ve just had a reasonably large poo and there is no toilet roll left on the 19.30 train from Euston to Glasgow pls help”
  • The tweet gained a lot of attention, including a much need response from Virgin who used Twitter to locate Adam and hand-deliver the toilet paper
  • Adam was impressed with the service, stating “It just goes to show the true power of social media, hopefully a bit of inspiration for other companies (especially travel related ones) to get themselves on Twitter and start engaging with their customers.”

Read more here: http://www.dailymail.co.uk/travel/travel_news/article-2900208/There-s-no-toilet-roll-send-help-Teen-rescued-embarrassing-mishap-TWEETING-Virgin-Trains-awkward-handover.html?ito=social-twitter_dailymailUK