SOCIAL MEDIA BYTES-The weeks’ social media news

Posted on 12/12/2014 · Posted in Blog
  1. Manchester United win the league …on Twitter
  2. Twitter: 2014 was year of the selfie
  3. Instagram is now bigger than Twitter
  4. Tesco joins the social media chatter


1. Manchester United win the league …on Twitter – here’s how social media rated sport in 2014


  • A study showed 90 percent of UK Twitter users planned to watch the 2014 World Cup, so it is perhaps no surprise that the greatest show in the footballing calendar dominated the top tweeted-about events.
  • The Social Media also revealed the most mentioned Premier League football team – Manchester United, and player – Luiz Suarez.
  • Wayne Rooney tops the table of most followed UK athletes, Cristiano Ronaldo – the international one, and Real Madrid is the most followed team.

To find out more about 2014’s sport highlights on Twitter follow:…on-Twitter-heres-how-social-media-rated-sport-in-2014.html

2. Twitter: 2014 was the year of the selfie

oscar selfie


  • Selfies dominated Twitter in 2014 — as Ellen’s Oscar Tweet became the most re-tweeted ever and the word ‘SELFIE’ was mentioned more than 92 million times.
  • Mentions of the word ‘SELFIE’ were up 500% in 2014, which saw the first selfies posted by Princes Harry and William.
  • Ellen DeGeneres’ selfie from the Oscars was re-tweeted more than 3 million times — the most shared message ever and winning the award of Twitter’s ‘Golden Tweet’ for this year.
  • Some of the other most popular snaps were of:
  • Lukas Podolski taken as the German football team celebrated their World Cup victory — one of the most talked-about events on the network
  • Rory McIlroy’s Ryder Cup-final selfie
  • Emma Watson at her graduation

Find out more here:

3. Instagram is now bigger than Twitter 

insta logo



  •  The Instagram app now has more than 300 million active users, which makes it bigger than Twitter (284 million active users)
  • However, Instagram is still behind Facebook Messenger (500m), WhatsApp (600m) and Facebook itself (1.1bn mobile monthly active users).
  • In July, Facebook chief executive Mark Zuckerberg told analysts that “globally, people using Instagram now spend around 21 minutes a day on average using the app”.
  • On the brands front, Instagram has been trying to make money by placing ads on the feeds of users. Some of its partners include Waitrose, Rimmel, Channel 4, Starbucks, Cadbury, Estee Lauder and Sony Music.

Read more here:

4.  Tesco joins the social media chatter



  • Tesco has enlisted interiors expert Linda Barker to provide the nation with helpful Christmas tips, streamed live to the supermarket’s website.
  • Evidence that shoppers engaged via social media spend more and people are increasingly influenced by advice and recommendations from peers on sites such as Facebook and Twitter is forcing retailers to radically change the way they communicate.
  • In the first half of this year UK spending on social media advertising rose by 73% to £396m, according to the Internet Advertising Bureau (IAB). But it is not only about advertising.
  • A spokesperson for Sainsbury’s said: “Social media is now a well-established channel for relationship building and a person that has had a positive experience with your brand on social media will be more likely not only to shop with you but also defend your brand’s reputation to their friends.”
  • Almost all big retailers such as John Lewis, Waitrose, Sainsbury’s and M&S are now actively seeking engagement with their customers, and competing for the consumer’s Christmas expenditure has made them even more creative.

Find out more here: .