SOCIAL MEDIA BYTES – The week’s social media news

Posted on 28/11/2014 · Posted in Blog

What’s on:

1.    McDonald’s has toppled Starbucks from the social top spot

 2.    Twitter offers to turn your credit card into a coupon

 3.    The launch of one-button hashtag key for struggling mac users

 4.    Luxury hotel lets you stay for free if you are popular on social media

 

1.            How McDonald’s toppled Starbucks from the social top spot

macdonalds

  • Starbucks lost its place as the most social company in the restaurant business to McDonalds.
  • But how did McDonald’s do it? The answer seems to be pretty straightforward – transparency.
  • During the second half of 2012, McDonald’s ran a well trailed campaign to open up to its public.
  • This included videos of behind the scenes at the restaurants and an open invitation to ask questions on any aspect of the McDonald’s food chain.

Read more:http://www.forbes.com/sites/haydnshaughnessy/2013/02/21/how-mcdonalds-toppled-starbucks-from-the-social-top-spot/

2.            Twitter offers to turn your credit card into a coupon

twitter coupon

  • Twitter is introducing a new tool for advertisers and shoppers—to turn your credit card into a coupon, and make its ads more valuable.
  • The new product called Twitter Offers allows advertisers to offer consumers a deal, which they can quickly add to their credit card, to redeem in stores or online.
  • So let’s say a big brand or a local coffee shop offers 10 percent off in stores or online – consumers can click to add the deal to their credit card. (First time consumers have to add their credit card information, each subsequent time the credit card info is saved).
  • When consumers make a purchase the discount is automatically applied, sending users a Twitter notification that the offer has been redeemed and the savings appear in the users’ credit card statements.

Read more: http://www.cnbc.com/id/102217042

3.            Social media manager launches one-button hashtag key for struggling mac users

laptop

 

  • Despite the hashtag being one of the most popular characters on social media, there is no key on Mac keyboards to type one. Until now.
  • Without the HashKey, Mac users have to hold down two keys (option and 3).
  • The HashKey plugs in through USB and has the same brushed aluminium look as Apple’s laptops.
  • HashKey has support from Chris Messina, the Twitter engineer who invented the hashtag and was the first to use it on Twitter. “This is… #awesome! I love it!” he said.

4.            This luxury hotel lets you stay for free in you are popular on social media

free hotel

 

 

  • If you have more than 2,00 friends on Facebook, then you can stay in one of Europe’s coolest hotels for free.
  • The luxury Nordic Light Hotel in Stokholm is now accepting large social network as a form of currency.
  • It will allow people with over 2,000 friends on Facebook to stay in a room fro up to seven night – completely free of charge.
  • The company will also dish out free rooms to anyone over 100,000 followers on Instagram, or 10,000 likes on a public Facebook page.
  • Read more: http://www.mirror.co.uk/news/weird-news/loads-facebook-friends-you-can-4683733