Social Media Bytes – The week’s social media news

Posted on 07/11/2014 · Posted in Blog

The week’s social media news

In this week’s newsletter…

  1. John Lewis launch their Christmas ad campaign on YouTube causing a social media frenzy
  2. Starbucks delivered to your desk? Caramel Frappuccino please…
  3. How you present yourself on Facebook can distinguish your personality type. Lots of photo uploads = Extrovert
  4. Facebook to add a Donate Button to help fight Ebola
  5. Toyota tops the Twitter engagement poll
  1. John Lewis Christmas advert campaign launched on social media
  • John Lewis picked a penguin called Monty as the key feature of its annual attention grabbing Christmas advert #montythepenguin.
  • This is the first time John Lewis has launched an advert on social media before Television.
  • This year’s advert is about a touching friendship between a boy called Sam and his penguin Monty.
  • The video went live on YouTube on Thursday 6th November and by Friday morning it had reached over Four Million views.
  • Last year’s successful Bare and the Hare ad reached 10 million by Christmas.
  • Monty the Penguin’s Twitter page attracted over 14,000 twitter followers in one day and is top trending on UK twitter.

 john lewis

2.  Starbucks to launch “Mobile Order and Pay” app worldwide in 2015



  • The world’s favourite coffee chain plans to debut delivery service in select markets in the second half of next year. This will be incorporated in a new Starbucks’ “Mobile Order and Pay” app.
  • Matt Ryan, Starbucks’ chief global strategy officer, said the company is now “moving full steam ahead” and would begin piloting the app soon.
  • Despite the excitement among coffee addicts and fans of the coffee giant, the chances of turning a profit with home delivery seems unlikely to many of the industry insiders. “Coffee is a low margin business,” says Bob Phibbs, president and CEO of The Retail Doctor.
  • Other concerns voiced by customers and insiders alike are what will the delivery zones be and whether this new process will affect the impulse buy side of the house.

       3.  What Your Facebook Use Reveals About Your Personality And Your Self-Esteem


Over the past few years, researchers have discovered the way people choose to present themselves on Facebook speaks volumes about their personality and self-image.

  • Understanding your behaviour on social media could give insight into your own personality as well as how others perceive you.
  • Recognising what Facebook reveals about personality could serve many benefits in the business world.
  • Here are seven things our Facebook interactions reveal about us:
  • People with a lot of Facebook friends tend to have low self-esteem.
  • Extroverts upload photos and update their status more often than introverts.
  • Conscientious people organize their photos carefully.
  • Open people are likely to fill out their personal profiles most thoroughly.
  • Narcissists are most likely to make deeper self-disclosures that contain self-promotional content.
  • Neurotic people post mostly photos.
  • Agreeable people are tagged in other people’s photos most often.

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      4.  Facebook adds a donate button to help fight Ebola

Facebook Ebola

  • Facebook is stepping up its efforts to fight Ebola by adding a button designed to make it easier for its users to donate to charities battling the disease.
  • Users will be able to donate to three non-profits fighting Ebola.
  • The social media company is also donating and deploying 100 satellite communication terminals to boost internet and phone services to affected areas in West Africa, where the disease has killed nearly 5,000.
  • The devices will also help people with Ebola who have been placed in isolation communicate with their families, and health workers who’ve travelled to Africa keep in touch with friends and family back home.

        5.  Toyota tops the Twitter engagement poll


Latest research by Auto Trader announced Toyota is the most socially engaging car firm on Twitter.

  • The company’s social media success is attributed to its strong out-of-office-hours engagement, with the manufacturer managing to keep a constant feed of activity going.
  • Nick King, market research director at Auto Trader, noted that car buyers’ peak research time is between 6-9pm, so Toyota’s promotion of content during this slot is especially advantageous.
  • King adds: ‘Out of hours multi-screening is now the norm and brands that ignore this fundamental change in buying behaviour will start to lose ground to trail-blazers like Toyota.’
  • Scoring 76 points, The @ToyotaGB official Twitter account had a big lead on rivals based on a collation of metrics including online presence, engagement and activity. The runner-up is Nissan, with 55 points.

Read more here: