Social Media Bytes

Posted on 08/08/2016 · Posted in Blog



Instagram Introduces New “Stories” Feature

On Tuesday, Facebook-owned Instagram introduced a new feature – “Instagram stories” – a secondary feed that lets you share all the moments of your day, which are available for only 24 hours from the time of point of posting.

It will allow users to share moments throughout their day and customise posts with text drawings and emojis and unlike normal posts, there are no likes or comments. Stories creates a place for content that is not “good enough” for the Instagram feed, or at least is too casual to fit in amongst the “higher quality” images.

The initial reaction was primarily negative, with many users complaining that Instagram Stories was essentially a ‘rip-off’ of Snapchat. However, opinions have since changed since the release, with many social media experts calling this new feature a ‘game changer’.

Read more of the story here –


Facebook will cut down on “clickbait” news stories

Facebook announced that it will change its algorithm to avoid clickbait, on Thursday.

Facebook has said that news stories which contain certain types of headlines that “withhold or distort information” will appear less frequently in users’ feeds, in another step to keep its 1.71 billion members regularly returning to their site.

In 2014, Facebook attempted to crack down on clickbait with a newsfeed update which took into account how long someone spent reading after clicking through the link. However, this was clearly not enough as users were still regularly complaining about clickbait.

According the Facebook, they’ve narrowed their clickbait focus down to two main points:

  1. The headline withholds information required to understand what the content of the article is.
  2. The headline exaggerates the article to create misleading expectations for the reader.

Read more of the story here –


Older generation are increasingly beginning to embrace Social Media

A study found that 1 in 4 over-65s have now turned to social media sites such as Facebook and Instagram, in order to share photographs and stay in touch with friends and family.  According to the Office for National Statistics, the proportion of over 65’s who are active on social media grew by more than 50% last year.

Two thirds of people aged 45 to 54 are now also on social media, while the proportion of 55 to 64-year-olds using social media passed the 50 per cent mark last year.

Caroline Abrahams, charity director at Age UK said: “Over one million people can go for a month at a time without speaking to anybody and social media is a place which can help alleviate loneliness among older people.”

Read more of the story here –