Passing trends, long term impacts – the changing tastes of the UK

Posted on 02/10/2014 · Posted in Blog

The news that coriander has now become the best-selling herb in the UK initially raised a few eyebrows in the Palm PR office – surely something like mint which pairs beautifully with classic British flavours such as roast lamb and summer fruit cups would be #1?

But thinking further the revelation made perfect sense and reflects what we know to be true: our tastes are evolving all of the time. These days, people are likely to bypass a typical meat & two veg in favour of dishes from Asia, South America and the Middle East– all of which heavily feature fragrant, heady herbs such as coriander.

We are surrounded by news of launches and the latest trends and while many of these move on, many do have a real, lasting effect on mainstream consumer habits and preferences.

The ‘shopping basket’ of items making up the Consumer Prices Index and Retail Prices Index are reviewed every year. Some items are taken out of the basket, some are brought in, to reflect changes in the market and to make sure they are representative of consumer spending patterns. Recently notable additions have included pre-packaged stir fry vegetables and white rum.

The food landscape is shaped in part by popular cookery TV programmes and celebrity chefs; ingredients that were previously difficult to source not long ago such as olive oil (once only available in chemists), rocket and our friend coriander are now staples thanks to enthusiastic, influential endorsements.

Trends emerge from a grass-roots level too; look at the insatiable appetite for American BBQ food which can be traced back to a handful of street food pioneers.

Recently Palm PR has worked on campaigns involving exciting ingredients such as maca, chia seeds and baobab, which are already causing a buzz among those in the know. We dare say these items will become a regular fixture in foodie shopping baskets in the future:

Manomasa (http://www.manomasa.co.uk)

With the trend for South American food gaining pace, these tortillas with spirit offer a new flavour sensation. Try Manomasa Tomatillo Salsa Tortilla Chips or Manomasa Chipotle and Lime Tortilla Chips/

Sweet Virtues (www.sweetvirtues.co.uk)

These nutrient-dense chocolate truffles use delicious and little known superfoods such as maqui berry from Patagonia, baobab, maca, ginseng and lucuma along with Fair Trade cacao.

Genesis Crafty (www.genesiscrafty.com)

This modern bakery is always looking for ways to innovate while staying true to their traditional, home-made values. Look out for the launch of new White Batch &Quinoa speciality bread, which updates the classic white loaf with a protein-rich super grain.