Palm PR featured in PR Week

Posted on 11/05/2018 · Posted in Blog, News, Palm PR

Following the announcement that retail giants Sainsbury’s and Asda will merge, our Founding Director Liam Keogh has been featured in PR Week’s analysis of the coming comms merger. In the article, Liam discusses the importance of maintaining a dual brand strategy for the two superstores:

“It is crucial for Sainsbury’s and Asda to retain their two individual market positions. If they instead seek to harmonise two very different cultures and adopt a ‘single identity’ for both brands, then they risk losing a clear positioning for consumers”.

Read the full article here: