How to Launch a Start-Up with Public Relations

Posted on 04/09/2013 · Posted in Employment, Palm PR

Start-up businesses often start life with far less resources than their established competitors, yet with a far greater need to invest in raising consumer awareness. For a company facing this predicament, Public Relations can have immense value. Indeed, for all businesses, including seasoned brands, with an existing reliance on advertising, a thoughtful and well executed PR campaign can have far reaching benefits.

Writing in the August/September issue of FMCG News Magazine, Palm PR Director, Liam Keogh, shares his top ten tips on how a new business can use Public Relations to build a strong media presence for their brand.

You can view the full article by following the below link (just jump to page 46):