How Instagram is mimicking Facebook by personalising user newsfeeds

Posted on 17/03/2016 · Posted in Blog

Instagram has announced that it will be testing an algorithm-based technique designed to personalise user newsfeeds. Going forward, the platform will place photos and videos it thinks its users most want to see, from the accounts that they follow, regardless of the time those posted were originally shared.

Due to the increasing number of social media users, companies are being forced to develop more efficient ways at handling the influx of content and keep users entertained. Kevin Systrom, Co-Founder and Chief Executive of Instagram highlighted another key reason why Instagram has decided to impose this change, “On average, people miss about 70 percent of the posts in their Instagram feed…What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

Brands will now have to work extra hard to make their content relevant to their target audience, which will have far reaching consequences on social media strategies.

This move away from chronologically organising content copies that of Facebook and Twitter, who both received high levels of discontent from its users. In order to avoid this backlash, the social media platform has decided to implement its change slowly, in the hope that users won’t experience any disruption or glitches.

However #RIPInstagram has already begun to trend on Twitter, so it’s clear that some users will not let this change happen quietly.

More information can be found here