How hotels can get healthy profits by targeting the wellness traveller (even if there’s no spa)

Posted on 19/05/2017 · Posted in Blog

Hospitality Valuation Service (HVS) reported that ‘hotels lose approximately $450million in direct revenues per year to Airbnb’. Traditional hotels need to broaden the types of travellers they are attracting in order to compete with these innovators by offering more than just luxurious accommodation and an exemplary customer service.

With competition so tough, the wellness traveller provides an exciting growth opportunity. The Global Wellness Tourism Economy Report  (GWTER) estimate that ‘wellness tourism is projected to grow by more than 9% per year through 2017, nearly 50% faster than overall global tourism’ and that according to SRI International, ‘wellness tourists spend 130% more than the average tourist’.

With an estimated 17 million travellers identifying themselves as being ‘health and wellbeing’ focused, and with the majority of these travelling regularly, there is a huge potential for businesses to increase profits and revenue by successfully tapping into this market.

Hotels without spas don’t need to miss out. Research by SRI International confirmed that ‘non–spa-related healthy travel represents 59% of the wellness tourism industry’[1] as travellers look to improve their mind and body, along with achieving a sense of relaxation. Simple services, such as healthy culinary offerings and juicing retreats, have seen a rise in popularity, along with packages which offer activities, like yoga.

On the 8th June, Palm PR will be exploring the different ways hotels can appeal to this wellness market, whether there is an on-site spa and gym or not. At a breakfast roundtable hosted by Esquire Magazine’s in-house personal trainer and fitness columnist Harry Jameson at the agency offices in Shoreditch, there will be an opportunity to understand the best services, packages and new offerings that venues can offer to successfully attract this demographic.

If you would like to attend please RSVP to / by Friday 2nd June!